THE importance of a business’s brand in developing new markets will be the topic of a public lecture held in Inverness on Friday of next week (June 24).
Dr Sean Ennis from Strathclyde Business School will be the speaker at the fourth of a series of eight high-profile lectures organised this year by Highlands and Islands Enterprise (HIE).
The event with Dr Ennis is being co-sponsored by UHI HI Links, a free service helping companies in the Highlands and Islands to develop business ideas in collaboration with Scotland’s academic experts, and part of the prospective University of the Highlands and Islands.
The lecture, entitled ‘Right Brand, New Markets’, will be held at the Centre for Health Science auditorium between 5.30pm and 6.30pm.
Dr Ennis will be discussing how small firms in the Highlands and Islands can access new markets, with a particular focus on the crucial role that branding plays in the process.
His main research and teaching interests lie in entrepreneurial marketing, supply chain management, retail marketing and more recently sports marketing.
He is a Visiting Professor to the University Ca Foscari in Venice and has a special interest in brand development, particularly in the context of SMEs.
Martin Johnson, HIE’s area manager for the Inner Moray Firth, said: “HIE works with businesses to expand their markets worldwide. In this competitive arena, effective branding is absolutely essential for success. We are particularly fortunate to be hosting a speaker of Dr Ennis’ calibre in this field.”
Previous speakers in this lecture series have included David Blanchflower, a former member of the Bank of England’s Monetary Policy Committee and leading Scottish economist, David Bell.
Anyone wishing to attend the lecture is asked to contact Barbara Isaacs by email at email@example.com or to call 01349 868381. Refreshments and networking opportunities will be provided after the lecture.
Notes to editors
UHI HI Links, a free service helping companies to develop business ideas in collaboration with Scotland’s academic experts.
HI Links is part of the prospective University of the Highlands and Islands and is funded by Highlands and Islands Enterprise, European Regional Development Fund and UHI Millennium Institute (UHI).
UHI Millennium Institute (UHI) is a higher education institution comprising thirteen partner colleges and research institutions, and a network of over 50 outreach learning centres, located throughout the Highlands and Islands of Scotland (including Moray and Perthshire).
There are currently 8,156 students studying on undergraduate and postgraduate courses or undertaking postgraduate research with UHI.
The UHI partner institutions are working together to achieve university status, as the University of the Highlands and Islands. UHI was awarded taught degree awarding powers in 2008.
UHI Millennium Institute (UHI) is a limited company registered in Scotland No. 148203. Scottish charity No. SC022228. Registered office: 12B, Ness Walk, Inverness, IV3 5SQ.
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Contact: Caroline Rham
Phone: 01349 868932