THE man behind some of Edinburgh’s most successful restaurants is cooking up a storm by taking the innovative step to reach out to its customers through social media.
Tony Crolla has won plaudits and prizes for the quality of his log fired pizzeria, La Favorita and for the Italian cuisine on offer Vittoria on Leith Walk and Vittoria on the Bridge.
Now, he is ensuring the dining experience extends well beyond the three venues by become the first Italian restaurants to interact with customers on their favourite online venues.
Tony has launched both Twitter and facebook pages for La Favorita and Vittoria, giving his customers the chance to keep up to date with the latest restaurant news, events and offers.
The social media sites also give his customers a platform where they can express their views on the restaurant, inviting them to make suggestions and improvements, ensuring that they get the ultimate dining experience.
Tony spotted the growing importance of sites such as Facebook and Twitter, which have hundreds of thousands of users across Scotland, in maintaining word of mouth reputation.
He said: “Today, the restaurant experience extends well beyond the restaurant itself. People go online to check reviews, look over the menu and search for special offers and they often share their experiences afterwards.
“Restaurants like mine are successful because they have a great reputation and survive on word of mouth business. If that word of mouth is spread online it has potential to reach many more customers.”
As part of their social media campaign the restaurateur has launched a special deal specifically for his La Favorita facebook and Twitter followers.
Tony’s Tuesdays will run all day every Tuesday giving followers a buy-one-get-one-free deal on all A La Carte main courses.
The only way to claim this offer is to become a follower on Twitter www.twitter.com/edinburghpizza or connect on facebook by searching for the La Favorita page and look out for the Tony’s Tuesdays posts
Tony says: “We are the first Italian restaurants in Edinburgh – and we think also in Scotland – to be pushing a social media campaign like this and we are delighted to be using this to reward our loyal customers and followers with special offers and discounts such as the Tony’s Tuesday deal.
More information about La Favorita and the Vittoria restaurants can be found on www.vittoriarestaurant.co.uk
* NOTE – Tony’s Tuesday only applies to A La Carte main courses NOT starters or desserts. Lowest price dish is free.
Press release issued as part of a PR and social media campaign carried out by the Holyrood Partnership.
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