Media Release: Calling all tennis fans, football fanatics, festival lovers and barbecuers

SUNMAGIC, the range of 100 per cent pure fruit juices, smoothies and juice drinks, is preparing for a scorching summer with a hot competition to win one of this year’s must have gadgets – an iPad or iPod touch – EVERY MONTH (from now until the end of August).

You can be sure to get your halftime fruit and ‘Apple’ fix, whether you’re a Wimbledon fan, World Cup fanatic or looking for a refreshing health boost at a music festival – Sunmagic offers a versatile range of tetra cartons, bottles and cans, perfect if you’re on the go.

Says a spokesperson: “Research shows that 88 per cent of people in Britain fail to reach the Government’s five-a-day target.*

“The full Sunmagic range benefits from being ‘heart healthy’, pure fruit juice and is free from artificial colours, flavourings, preservatives and sweeteners and counts towards one of your five portions of fruit and vegetables per day.

“It’s the perfect ‘heart healthy’ alternative to carbonated drinks such as Tango and there is even a 100  per cent pure still orange juice in a 330ml can.

“This summer looks to be a scorcher and Sunmagic is the perfect treat for washing down those barbecue delights, mixing up for a delicious fruit punch or for packing into picnic baskets for family days out. There is something in the range for everyone, whether you love juice or smoothies, cans or tetra cartons, you can be sure to find something you love.”

Razin Ali, brand manager of Sunmagic, said: “Sunmagic makes a great healthy alternative to sugary soft drinks and the health benefits are endless. Orange juice for example is known for its vitamin C and folic acid levels and when consumed is believed to lower levels of homocysteine, an amino acid linked to heart disease.**

“We know that as well as being health-conscious, those who buy our products are eco-conscious and that’s why we take our carbon footprint very seriously.

“By shipping concentrate rather than freshly squeezed juice, we can transport up to five times as much in one go, significantly reducing our carbon footprint. We are also launching our Fairtrade product, ‘Sunmagic 100% Pure Fairtrade Orange Juice”’. A healthy and sustainable product.”

Adds the spokesperson: “The delicious Sunmagic core range includes: 100 per cent pure orange juice, 100% pure apple juice, 100 per cent pure pineapple juice, 100 per cent pure grapefruit juice, 99 per cent tomato juice, a cranberry juice drink and a mango juice drink.

“It is available from various national retail chains including supermarkets, convenience stores, online retail, specialist high street retailers, travel retailers including station and forecourt and thousands of independent retailers, nationally. Prices range from 39p to £1.05.”

The spokesperson continued: “Sunmagic 100 per cent pure fruit juices, 100 per cent pure fruit smoothies and juice drinks are strictly made from the best available concentrate from the same source.

“As well as being produced with high-quality ingredients and is ambient rather than chilled, ensuring you can always be confident of the same great taste, competitive pricing and a longer shelf life.

“Sunmagic also benefits from being sustainable, with all packs produced in England.”

For further information or to enter the fantastic competition to be in with the chance of winning an iPad or iPod (monthly giveaway until the end of August), go to

* Research taken from TNS 2008.

** Research taken from Registered Dietician, Dalhia Campbell for The Sun.


Notes to Editors:

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Contact: Gillian Hamilton
Phone: 0131 454 2030