ALIENATIONS Digital is building on the success of its multisite manager software with a contract for the Barr Group.
Glasgow-based Alienation, the web design and digital marketing specialists originally conceived multi-site manager to allow the hospitality industry to manage individual sites for multiple outlets from a single source.
But now it is being used by the Barr Group for the nine sites in its four divisions, Construction, Industrial, Manufacturing and Environmental.
Alienation’s MD, Neil Barr, said: “The Barr Group’s nine sites are a fantastic example of how Multisite Manager provides a cost effective solution to running numerous sites under one content management system.”
Stuart Stark, IT director at Barr Ltd, said: “Apart from the sheer convenience of running all our sites centrally, we were impressed with Alienation’s client focused approach, and the quality of their design portfolio.”
Alienation has also announced that it has won a contract to build an intranet for Maclay Inns who use Multisite Manager for its suite of 27 micro sites for its chain of pubs and restaurants.
The agency has also been selected as the digital partner to Simply Tools, in a digital marketing project that will establish the brand in the industry.
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