Media Release: PURE and Absolute Radio give away signed Rockstar Radios

PURE, the leading radio maker, has teamed up with Absolute Radio and HMV to give away six PURE EVOKE-1S Marshall ‘Rockstar Radios’ signed by legends of the music world – including Paul McCartney and Kasabian.

All proceeds from the text-to-win competition will go to Teenage Cancer Trust, a charity devoted to helping young people in the UK fight cancer.

The signed EVOKE-1S Marshall digital radios will be given away from the 22nd to the 27th November 2010 by Absolute Radio.

Absolute Radio DJs, Christian O’Connell, Geoff Lloyd, Ben Jones and Iain Lee, will be staging a take-over of HMV’s in-store radio station, which is broadcast nationally throughout its stores, with special shows and competitions to promote the campaign.

Each of the six EVOKE-1S Marshall digital radios up for grabs has been signed by one music legend and a different radio will be given away each day.

The competition text number is 81215 and Teenage Cancer Trust will receive 88p per text message entry.

The following signed radios will be given away:

* Monday 22nd November: Paul Weller

* Tuesday 23rd November: Kasabian

* Wednesday 24th November: Pet Shop Boys

* Thursday 25th November: Bryan Adams

* Friday 26th November: Paul McCartney

* Saturday 27th November: Annie Lennox

PURE EVOKE-1S Marshall (SRP £119.99) combines the award-winning quality of PURE’s EVOKE-1S radio with the legendary style of Marshall Amplification to deliver the ultimate in radio that rocks.

Wrapped in black vinyl, just like a Marshall amp, with solid wood construction, brass-effect control panel and a black metallic speaker grille, EVOKE-1S Marshall has a volume dial that goes up to 11!

EVOKE-1S Marshall is currently retailed exclusively through HMV and HMV.com, the leading specialist music retailer, and HMV Pure loyalty card owners will receive double points if they purchase the radio during the Rockstar Radios competition (22nd – 27th November).

For more information and terms and conditions, please visit www.pure.com and www.rockstarradios.com.

Editor’s Notes

Marshall and the Marshall logo are trademarks or registered trademarks of Marshall Amplification plc. All other trademarks and copyrights are the property of their respective owners.

About Teenage Cancer Trust

Every day in the UK, six young people will have to deal with a cancer diagnosis. Teenage Cancer Trust understands that teenage cancer requires specialist care and in fact, that young people have a much better chance in their fight against cancer if they are treated by teenage cancer experts, in an environment tailored to their needs.

Teenage Cancer Trust builds units in NHS hospitals which improve the quality of life and chances of survival for young people with cancer. But as we receive no government funding, we rely on voluntary donations.

There are currently 17 of these units across the country. The charity plans to build a further 16 so that all young people needing hospital treatment for cancer across the UK have access to the dedicated, specialist support they provide.

For more information about Teenage Cancer Trust and how you can get involved, visit www.teenagecancertrust.org.

Teenage Cancer Trust is a registered charity, no. 1062559

About Absolute Radio

Absolute Radio is a national, innovative entertainment and music brand, developing groundbreaking digital innovations and broadcasting award-winning programming and creating original content across multiple platforms from One Golden Square.

Absolute Radio is committed to real music, comedy and football (the station has recently secured exclusive Barclay Premier League commentary rights) and leads the industry as a digital innovator developing applications for the web and new and emerging platforms, including mobile, wi-fi radio, and next-generation DAB.

Absolute Radio has recently launched Absolute Radio 90s, the nation’s only digital station dedicated to the 90s. Other stations in the networks’ portfolio include national digital station Absolute 80s, Absolute Classic Rock and Absolute Radio extra, the brand’s ‘red button’ service.

Absolute Radio was born out of a passion for music and a desire to redefine radio. It follows the June 2008 acquisition of Virgin Radio by TIML, part of India’s largest media and entertainment company, the 170 year-old Times of India Group.

About Marshall Amplification

Marshall is the worlds leading manufacturer of guitar amplification equipment. Founded in 1962 by Jim Marshall in the back of his London drum store, Marshall Amplification has become one of the most inspirational brands in music today, and Jim Marshall has become to guitarists, the Guv’nor of amplification.

Marshall was founded on the fundamental principles of listening to the guitarist and then providing them with what they needed to perform.

Marshall is based in Bletchley England and to this day continues to create and produce world class amplifiers which can be seen in studios and on stages the world over.

Marshall has an amplifier for everyone from inspirational beginner’s amplifiers, through to its high exclusive end handwire amplifiers which are still to this day built in Bletchley, England using the same time honored methods as in days gone by.

Marshall is proud to partner with another quality British brand to bring you the EVOKE-1S Marshall, a truly Rock and Roll radio

About PURE

PURE is a leading manufacturer of broadcast and internet-connected digital radios, considered the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, said to be the world’s most popular and iconic digital radio.

PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond.

PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com).

Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com


Vicky Deacon tel +44 (0)1923 260 511

PURE fax +44 (0)1923 270 188

Imagination Technologies email: Vicky.deacon@pure.com

Home Park Estate

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