Media Release: Save with, as industry commentators predict price hikes in 2011

IT has recently been reported that in addition to the 2.5 per cent VAT increases, the consumer demand for ‘data intensive applications;, such as online video streaming, will result in 2011 being much more costly than 2010, as broadband providers will have no choice but to raise their rates.

Says a spokesperson for Simplifydigital: “We note with interest the managing director of UK business broadband provider Fluidata, Piers Daniell, saying: ‘Gone are the days where you could have an “all you can eat” service. This will now mean people will be paying a lot more for service as demand grows. Couple that with the reduction in competition, through the high levels of consolidation taking place in 2010, and it looks like data will now become a much more expensive commodity.’

“This is why it is high time to get budget-friendly digital TV, broadband and home phone bundles and start saving as early as January, considering that 2011 may as well be a year which will empty our piggybanks.”

Geoff Slaughter, head of Online at, said:

“On-demand video, games consoles and mobile wi-fi devices such as smartphones are becoming commonplace in the home.

“Home broadband services are bearing the brunt of the rising download demand. Consumers and their devices are hungry for broadband, meaning the unlimited deals will present a cost-challenge for broadband providers with price hikes looking inevitable.

“Consumers will need to keep a sharp eye on prices and remember to shop around when their contract ends to ensure they are getting the best possible value for money from their broadband service.”

Currently, there is an array of value budget digital TV, broadband and home phone bundles to select from.’s experts can help you to find the deal that meets your whole family’s needs at the best price.

Sky, Virgin Media, and BT all offer ‘triple play’ packages starting from as little as £30 per month for all three services, including line rental.

Notes to editors:

Simplifydigita.coml offers a free and impartial ‘Switching Support’ service for anyone looking to get a digital TV, broadband or phone package.

Its London-based impartial experts are available for free over the phone, to answer all those tricky questions and match the family’s needs to the best deal available. And importantly in the run-up to Christmas and the New Year, the experts are then on hand to help make sure that the new services get installed with no fuss at all.’s experts are available for free on 0800 1 388 388 seven days a week (Lines open Mon-Fri 8am-8pm; Saturday 9am-5:30pm; Sunday 10-5:30pm).

You can also use’s Ofcom accredited comparison engine online at

MEDIA RELEASE issued by Simplifydigital. You too can post your story ideas for journalists (aka press or media releases), on Email for more information.

Contact: Edita Lozovska
Phone: 08001388388