Media Release: Shoe designer strides to success with debut shoe collection

A 24 year-old shoe designer from Glasgow who started her own business six months ago is starting the year on a new footing with the launch of her debut collection.

Emily Lamb, who has just been shortlisted in the category for Best New Scottish Artist or Designer at the 2011 Scottish Variety Awards, will launch her spring/summer collection of classic, elegant 1920s art-deco inspired shoes next month via her website and online shop,

It is a dream come true for the Waterfoot shoe designer who graduated from London School of Fashion in 2008 knowing she wanted to pursue a career in fashion design that gave her artistic as well as professional freedom.

“I knew pretty early on that I wanted to be my own boss,” she said.

“So after graduating I worked for a small custom shoe studio where I had the opportunity to broaden my experience and get involved in the nitty gritty of running a studio, and everything that entailed.”

Miss Lamb returned to Glasgow last year and approached The Prince’s Scottish Youth Business Trust.

She was nominated to receive funding from the BT Scotland Young E-ntrepreneurs awards scheme, which helps young people make the most of e-commerce to boost their start-up business. Through the scheme, which is now in its tenth year, BT Scotland has invested more than £440,000 in supporting around 140 new Scottish businesses.

“PSYBT and BT Scotland have been incredibly supportive,” said Miss Lamb.

“The funds have greatly helped with the essential start-up costs such as sourcing the materials and putting together my website,, for which I am in the process of completing the online shop prior to the launch next month.”

The Emily Lamb Shoes spring/summer 2011 collection will be available to purchase from her website,

There will be seven shoe styles to choose from in suede, patent and nappa, and in a choice of colours including nude, emerald, red, dark brown, silver and pink. Each pair of shoes, which come in a mid or high heel height, features individual details on the toe shape, pattern and stitching.

Describing her collection, Lamb said: “My shoes are aimed at women who are looking for the very best quality footwear which combines wearability and style. They are classic yet sexy, elegant and timeless, and will appeal to women who treasure high quality, bespoke designs that you won’t see on the High Street.”

James McClafferty, partnership director at BT Scotland, said: “Emily is an extremely talented young designer and her ambition, determination and attention to detail exemplify what the BT Scotland Young E-ntrepreneurs scheme is all about.

“She is taking the first steps into what we’re sure will be a hugely successful career. We’re very happy to be able to help her put her best foot forward in business.” 


Issued by Jen Nash of Panache Communications, Tel. no: 07971 466 220, email:

For further information contact the BT Scotland press office: 0800 0850 660 or Margaret Gibson and Emma Fitzpatrick of PSYBT on 0141 248 4999. You can also check out the PSYBT website at


Emily Lamb can be contacted on Tel: 0141 644 2556

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Contact: Jen Nash
Phone: 07971 466 220
Website: http://www.