Media Release: announces 2011 winners of its customer choice awards for digital TV, broadband and home phone services

SIMPLIFYDIGITAL.COM has announced the results of its Customer Choice Awards 2011, which recognises the best digital TV, broadband and home phone services, based entirely on customer reviews.

Using Feefo’s unique customer analysis technology*,, the UK’s only Ofcom-accredited switching service for all three utilities, collated insights into the opinions, likes and dislikes of over 600 customers, within 60 days of installation.

The winners of the 2011 Simplifydigital Customer Choice Awards are as follows:

Winner, Best Digital TV, Broadband and Home Phone Bundle: Sky

Winner, Best Super-Fast Broadband: Virgin Media

Winner, Best Broadband Extra Features: BT

Winner, Best Value Broadband and Home Phone Bundle: Talk Talk Essentials

Winner, Best Value Broadband Only: Plusnet

Charlie Ponsonby, CEO of, commenting on the results of the second annual Customer Choice Awards, said:

“The Customer Choice Awards are unique in the industry because they are based on the real views of real customers. Qualitative customer feedback is the most objective source of information to rate a product or service, which is why we believe these awards are so important.

“Feefo uses both ‘tick-boxes’ and ‘free text’ feedback areas to obtain insight into customers’ real experiences before, during and after installation. As such, it is similar to the ‘Net Promoter Score’**, used in the US and UK to measure the strength of customer advocacy for a brand.”


Notes to editors offers a free and impartial ‘Switching Support’ service for anyone looking to get a digital TV, broadband or phone package.

Its London-based impartial experts are available for free over the phone, to answer all those tricky questions and match the family’s needs to the best deal available.’s experts are available for free on 0800 1 388 388 seven days a week (Lines open Mon-Fri 8am-8pm; Saturday 9am-5:30pm; Sunday 10-5:30pm).

You can also use’s Ofcom accredited comparison engine online at

* Feefo is an independent feedback forum which allows customers to freely express their views on a product or service. The feedback is collected in a strictly controlled and impartial manner and is available for view at Feefo works with a number of leading brands across a huge variety of sectors.

** NPS is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it that you would recommend [company X] to a friend or colleague? — Companies can track these groups and get a clear measure of your company’s performance through its customers’ eyes.

MEDIA RELEASE issued by Simplifydigital. You too can post your story ideas for journalists (aka press or media releases), on Email for more information.

Contact: Edita Lozovska
Phone: 08001388388