Media Release: ‘Gamification’ is helping businesses play to win

AN online treasure hunt to help small and medium-sized businesses compete with some of the world’s leading brands in attracting website traffic has been launched by

‘Gamification’ – the use of online games to attract visitors to a website – is the latest buzz word among some of the world’s biggest companies as they strive to attract customers by incorporating games into their websites and mobile phone apps.

Says a spokesperson: “Once the preserve of multi-million pound corporations and hi-tech companies the tactic is now available to any size business., the UK-based games site, has pioneered an online treasure hunt which directs players from around the world to sponsors’ websites in the search of clues which could win them a cash prize.”

Said Ken Gauld, director of “Unilever recently released a hugely successful game as part of its product launch for Clear, an anti-dandruff shampoo, in China.

“Since going online two weeks ago the game entitled ‘Doomsday on Dandruff’, which has been launched on the Chinese social networking site, has been downloaded some four million times.

“But, unless you are a multi-national giant most companies don’t have the resources to design, develop and deliver their own website games. That’s where can help any size of business tap into the explosion in ‘gamification’ and help deliver traffic.

“The UK-based online treasure hunt encourages players from around the world to visit sponsors by planting games and clues on their websites. For just 61p, about one US dollar, players are tasked with finding a series of passwords. The first person to get all the answers correct wins the jackpot and, as all of the entry fees go directly into the prize pot, the more people who register to play the bigger the win.

“Companies have woken up to fact that by having word searches, puzzles, treasure hunts and such like they can engage with their existing audience, branch out a bit to attract new customers and keep them all coming back for more.

“One of our sponsors, a charity, saw the number of unique visitors rise by some 337 per cent and a 600 per cent increase in page loads, in less than a week. All our game hosts have reported a boost in website visitors with people staying on their sites much longer than usual.”


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