THE majority of companies are failing to exploit the commercial potential of the internet.
That’s the view of Gordon Beattie, founder of Beattie Communications Group and Only Marketing.
He said: “Companies that are exploiting the commercial potential of the internet are seeing their businesses grow – despite the recession.
“What shocks me is that four out of five companies are failing to cash-in on the web when it comes to brand development and driving sales.
“Businesses that are using the internet to drive sales are able to shrug off the recession. Take our business, for instance. It’s been transformed by the internet while having our websites at the top of the search engines, is fuelling our growth.
“There is little value in having a website if it does not come up on page one of Google for keyword searches.
“We now have around 20 Beattie and Only websites and they all show up well for keyword searches.
“Pages on the Beattie Communications website dominate PR searches while pages on the Only Marketing website are to the fore for marketing searches.
“Then we have our specialist websites such as Only Retail which shows up well if you are looking for retail marketing services.
“Thanks to the internet we are growing faster than ever before – despite the recession. We have just finished our financial year and, I’m delighted to say, our profits and turnover are both showing double digit growth.
“I would encourage other businesses to follow our lead and invest heavily in web marketing as the internet really is the perfect antidote for the recession.”
Beattie Communications is one of the UK’s leading PR agencies with eight offices across the UK and partners in 40 countries around the world. Beattie is a full service PR consultancy with specialist industry teams covering 15 sectors including healthcare PR, food and drink PR, student recruitment and education PR, public sector PR and property PR.
Only provides integrated marketing services to clients around the globe. Only offers a wide range of marketing services including advertising, brand design, direct marketing, media buying, social media marketing, internet marketing, internet monitoring and copywriting services. Only has its own web marketing agency – Only Web.
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