EASTERN Western Motor Group, one of Scotland’s largest motor dealers, has announced plans to boost its social media profile in order to enhance communications with customers and the wider business community.
The Edinburgh-based business, which is a subsidiary of Eastern Holdings, has employed the services of Hillington digital marketing agency, NSDesign, to provide in-depth training on the use of specific social media tools, Twitter and Facebook, across the company.
NSDesign, which has provided similar training programmes to established organisations such as Glasgow Airport, Stirling Council and Business Gateway, will also assist the business with the development of a long-term online strategy, which will see it increase online exchanges with existing and potential customers.
Mangers from each of Eastern Western’s dealerships will attend training sessions with NSDesign’s managing director, Gary Ennis.
Eastern Western was established in Edinburgh in 1927 and now offers new and used cars to individuals and businesses in Scotland and the North East of England.
The company stocks over 3,000 new and used cars and represents 16 of the world’s top brands, including Mercedes-Benz, BMW, Alfa Romeo and Lexus.
Fiona Larnach, group marketing manager at Eastern Western Motor Group, said: “It is our company policy to offer an exceptional service to our customers and communicate with them in whatever manner suits them best.
“We recognise social media is rapidly becoming the popular method of contact and we look forward to embracing this new channel.”
Gary Ennis, managing director at NSDesign, said: “Increasingly, large businesses are putting a great deal of emphasis on their social media profile – and all for good reason.
“Twitter and Facebook are great tools for Eastern Western as they will enable individual dealerships to communicate more effectively with their customers, and also to reach out to new ones.
“Customers will also be able to make enquiries online, and get a very quick response.”
Issued by the BIG Partnership on behalf of NS Design
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Notes to editors:
NSDesign was voted Best Value for Money agency in the UK 2010 as validated by RAR.
The company has been helping businesses and organisations maximise their success online since 1999, and based at the award winning Hillington Park Innovation Centre.
Managing director, Gary Ennis, featured in the 2010 Business Insider Rising Stars feature.
The company designs innovative products and services that allow their clients to do things better on the web, ranging from initial domain name registration and web hosting, to custom web development, ecommerce systems, internet marketing and training, and deliver these solutions to a range of clients from start-up companies to government bodies and universities.
The focus is strongly on accessibility and usability, providing the tools to empower users with full control over their account, backed by in-house expertise to rely upon when required.
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