Media Release: Rare whisky launched to mark Queen’s Diamond Jubilee

A 60 year-old single malt whisky is being launched today (6th February 2012) in honour of Her Majesty Queen Elizabeth’s Diamond Jubilee – by one of the world’s leading malt whisky specialists.

Gordon & MacPhail – the Elgin based and family-run Single Malt Whisky specialist – has released only 85 bottles of Glen Grant 60 Years Old.

Distilled on 2nd February 1952, four days before the Queen acceded the throne, the whisky was bottled on 2nd February 2012 at cask strength, making it exactly 60 years-old.

Godon & MacPhail’s joint managing director, Michael Urquhart, said: “Glen Grant 60 Years Old is a rare single malt whisky and we are delighted to be releasing it to mark the celebration of Queen Elizabeth II’s Diamond Jubilee.

“With whisky of this quality and rarity – each bottle comes with a certificate of authenticity – we expect considerable interest, not just in the UK, but from the international marketplace where recent export figures have shown we have an avid consumer following.

“In producing the packaging for this remarkable Single Malt we worked with Scottish craftsmen, allowing us to showcase some of the finest talent in the country.”

Gordon & MacPhail Glen Grant 60 Years Old is described as having poise and great complexity, displaying aromas of Cox’s Pippins and Granny Smith apples, laced with cinnamon and root ginger.

The palate reveals the age and depth of character as rich, burnt fruit notes mingle with a drying, spicy edge and a dusting of white pepper.

The single malt is presented in a pyramid shaped crystal decanter adorned with a diamond shaped stopper.  Each decanter is expertly engraved – the script in-filled with silver – and uniquely numbered.

The decanter carries an engraved crown with a sparking Swarovski crystal, set at the meeting point of the crowns two arches.

A silver collar, placed around the neck of the decanter completes the presentation.

The decanter is packaged in a hand-crafted box made of Scottish Elm, felled a short distance from Holyrood House, the Queen’s official Scottish residence.

The decanter nestles in the box lined with luxurious, purple Harris Tweed and a dust jacket made from the same material protects the box and the precious contents.

The limited edition bottles are now being put on the market for a recommended retail price in the UK  of £8,000 per bottle. Prices in export markets will differ depending on duty and import taxes.

The launch of Glen Grant 60 year-old is supported by an online social media campaign and dedicated microsite www.gordonandmacphail.com/diamond and Facebook page.

Both display images of the hand crafting bottling process and packaging of the final product.

Ends

For more information, product images and interviews please contact Julie Watt on 0131 556 0770/07920025436 or email Julie.Watt@pagodapr.com

Notes to Editor:

Gordon & MacPhail Glen Grant 60 Years Old will be sold in specialist wine and spirit retailers, Duty Free outlets and consumed in high-quality on-trade establishments.  A single decanter will have a UK RRP of £8,000.

Prices in export markets will differ depending on duty and import taxes.

TASTING NOTE:

After maturing slowly for 60 years, the result is a beautifully-balanced single malt with poise and great complexity. The introduction to the whisky is one of fresh fruit and spices – aromas of Cox’s Pippins and Granny Smith apples,

laced with cinnamon and root ginger. In the background linger subtle hints of lavender and rose petals, all wrapped in a sweet, toffee parcel.

A sip of the whisky reveals the age and depth of character. Initially, there are hints of cedar wood and freshly cut grass. However, these are quickly replaced by rich, burnt fruit notes with a drying, spicy edge and a dusting of white pepper.

A smokiness twists its way through the flavour leaving a slightly bitter, treacle toffee finish.

About Gordon & MacPhail:

Gordon & MacPhail is an independent, family-owned spirit and wine merchant who have been based in Elgin, Moray, since 1895. Four generations of the Urquhart family have continued the tradition of seeking out the best and rarest Scotch whiskies.

Since its founding, Gordon & MacPhail’s policy has been to send casks to distilleries throughout Scotland, fill them with ‘new make’ spirit and mature them either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

Now one of the world’s leading malt whisky specialists, Gordon & MacPhail exports to more than 55 countries. It offers more than 300 presentations of own-bottled Single Malts.

In 2009, Gordon & MacPhail was awarded the prestigious

Queens Award for Enterprise in International Trade.

In 1993 the company purchased Benromach Distillery in nearby Forres.  After extensively re-equipping the distillery over a five-year period, Benromach was officially opened by HRH Prince Charles in October 1998.

MEDIA RELEASE posted by Pagoda PR. You too can post media releases (aka press releases) on allmediascotland.com. For more information, email here.

Contact: Julie Watt
Phone: 0131 556 0770
Email: Julie.Watt@pagodapr.com
Website: http://www.pagodapr.com