VIRIDOR, a leading recycling, renewable energy and resource management company and headline sponsor of the 2011 Viridor Edinburgh Meadows Festival, has heralded the event a major success.
Despite the weather more than 15,000 people enjoyed the live music, displays, food, stalls and more at the free, two-day festival in Edinburgh, which was sponsored by the company for the second successive year.
Martin Grey, communications manager for Viridor, said: “The festival, which was officially opened by the Lord Provost of Edinburgh, has been a huge success. There was a real buzz and we are delighted that so many people came along to enjoy the entertainment.
“We were hugely encouraged by the range and number of people we talked to over the weekend, from the Lord Provost of Edinburgh and Council Leader to corporate customers, SMEs and families about how we can all improve our recycling habits.
“It’s apt that revelers of all ages enjoyed some fantastic music and entertainment on World Environment Day.
“Our focus is to continue to position ourselves at the heart of Scottish communities, supporting the public and private sector achieve sustainable waste management and meet Scotland’s ambitious zero waste targets.”
Fred Mackintosh, convener of the Meadows Festival Association, added: “Thanks to the support and sponsorship of Viridor, this event has been bigger and better than ever before.
“There has been something for everyone from Bollywood dancing, to magic shows, amazing police horses, and of course some brilliant music from Scotland and beyond. Dog owners even got free micro-chipping for their pets thanks to the Dogs Trust.
“What’s more, there has been little clearing up to do thanks to the hard work of the cleansing personnel on site and the availability of Viridor recycling hubs across the festival site. It has definitely been a great weekend. ”
NOTES TO EDITORS
· Part of the FTSE 250 Pennon Group, Viridor is recognised as Scotland’s leading recycling, renewable energy and resource efficiency partner working with 96 per cent of Scottish local authorities and some of the biggest names in Scottish business such as Scottish Power, RBS, BAE Systems and Coca Cola Enterprises.
· Operating the nation’s most advanced network of recycling and waste infrastructure, the company is investing up to £800m in ‘next generation’ green infrastructure to turn Scottish zero waste policy into practice.
· In addition to advancing proposals for merchant facilities, of the three Scottish local authority 25 year residual waste procurements underway, Viridor is one of the final two bidders in each.
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Contact: Martin Grey