Media Release: NN4M blurs the lines between mobile commerce and printed catalogue shopping with new iPad app for retailer,


MARKET leader, NN4M, has developed a multifaceted iPad app for luxury intimates, swimwear and loungewear retailer,, offering a unique catalogue shopping experience by incorporating customer personalisation features and social media integration into a fully-transactional iPad app with catalogue format.

Says a spokesperson: “A development which undoubtedly confirms figleaves’ dedication to connecting with customers across a range of mobile channels, NN4M were set the challenge of recreating an effective catalogue shopping experience for iPad users while delivering a complex transactional retail app which offers the interaction and sophistication which iPad users expect.

“By adapting the entire printed catalogue into iPad friendly format while simultaneously introducing customer personalisation options and social media integration, NN4M have designed a unique and advanced simulation of catalogue shopping which complies fully with the expectations of the sophisticated mobile shopper.”

Carolyn Burnet, CEO of NN4M: “figleaves wanted to create an easy to navigate, fully transactional iPad app which retained the functionality of their highly successful printed catalogue. The iPad device provides the perfect platform for us to recreate catalogue shopping while designing a best in class retail iPad app, which offers exceptional interactivity and is fully responsive to users’ demands. We’re delighted to be able to offer figleaves’ customers a rich, immersive shopping experience on the move which retains all of the hallmarks of the familiar printed catalogue.

“The iPad app delivers a mobile shopping experience which seamlessly combines printed catalogue shopping with sophisticated mobile commerce technological innovation. Alongside the fully-transactional purchasing functions available, the iPad app product offering includes the option of creating a wish list, sharing products with friends via Facebook and email, advanced product selection, and the option to read customer reviews of products prior to purchase, alongside access to informative videos and exclusive offers for iPad users.”

Julien Shirley, head of Digital Marketing,, is delighted with the brand’s latest mobile commerce offering:

“We wanted to further our engagement with our customers by enabling them to interact with the brand while on the move using their iPads.

“We believe the result of this project is a truly exceptional application which replicates the printed catalogue with regard to product range, navigation and ease of use, while offering a sophisticated and responsive shopping experience expected in today’s retail industry. NN4M have recognised our core values, paying close attention to detail and designing an iPad app of the highest quality.

“Our mission and retail strategy continues to focus on delivering a first class service to our valued customers and we look forward to seeing the results of our investment in the iPad app.”

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