Media Release: Distinctive Developments Ltd unveils its latest social game, Rugby Kicks, ahead of the 2011 Rugby World Cup


DISTINCTIVE Developments Ltd, the renowned social gaming experts in rugby games for iPhone, iPod and iPad, have released a free to download app, Rugby Kicks, to celebrate the forthcoming Rugby World Cup 2011.

Says a spokesperson: “Tasking players to score points in one of the sport’s most technically challenging aspects, Rugby Kicks challenges players to successfully complete try conversions and score penalty kicks. Enhancing the player’s experience, Rugby Kicks offers customisation features and an engaging player journey as they progress from local fields to international stadiums.

“In anticipation of the Rugby World Cup, which kicks off in September, Rugby Kicks is the first new rugby title from Distinctive Developments Ltd, creators of the critically acclaimed and best-selling Rugby Nations series. Aimed at the huge global audience which plays, supports and enjoys the sport, Rugby Kicks is a simple, fun and free way for fans to extend their enjoyment of the sport beyond purely being a spectator and for them to join in the excitement growing around the world’s biggest rugby competition.

“Compatible with iPhone, iPod and iPad, Rugby Kicks is free both to download and play and is available now on the Apple App Store.”

Explained Nigel Little, managing director of Distinctive Developments Ltd: “Rugby has a truly global and incredibly passionate audience in countries all around the world. With Rugby Kicks we wanted to create a simple yet deep rugby game that everyone can play and enjoy, whether you’re eight years-old or 80, that gives rugby fans, gamers and sports enthusiasts a taste of the skill and judgment required to consistently score conversion kicks.”

Rugby Kicks follows the successful launch of Football Kicks that achieved six million downloads and is the first rugby release from Distinctive Developments Ltd in the run up to the 2011 Rugby World Cup. Launch of the company’s highly anticipated Rugby Nations 2011 will be announced in the near future.

The free to download iPhone app is available to download at:

For a sneak preview of the game in action, visit

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Contact: Helen Reid
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