Media Release: Online retailers must prepare early for Christmas shoppers, says


WITH Christmas shopping to begin earlier this year than ever before, it has been widely anticipated that there will be a significant rise in consumers shopping online in the run up to Christmas, a development which comes as no surprise to luxury Christmas hampers company,

Begins a spokesperson: “Many High Street stores are now introducing Christmas stock as early as September, long before Halloween products are on the scene.

“Being an online retailer has many clear benefits during the Christmas season, with convenience playing a large role during the festive period.

“Being able to take full advantage of paid search and improving current webstore presence is vital.

“With an increased level of importance being placed on search engine marketing every year, it is vital that all online retailers begin to realise the potential to drastically improve bottom line profits.

“Greater emphasis on long-tail keyphrases and the early initiation of link-building work are just a few steps that are taken to help increase web visibility through such an important period for all companies selling products online.”

The spokesperson from luxury Christmas hamper company,, adds:

“A clear benefit to consumers for introducing Christmas earlier this year will enable families to begin buying earlier. This will allow families to spread their christmas budget over a longer period, thus reducing the financial impact during the Christmas season.”

The spokesperson continues by explaining that “although current online retailers have been experiencing a slowdown in sales, it is considered much more promising than the High Street”. encourages all shoppers to take advantage of the early introduction to Christmas this year.

About owned and managed by Highland Fayre Ltd. have been supplying luxury Christmas hampers, since 1985, to thousands of corporate and private customers throughout the UK and Europe, becoming Scotland’s premier hamper company.


Highland Fayre Ltd, Ruthvenfield Grove

Inveralmond Industrial Estate, Perth


Tel: 01738 639 222

Fax: 01738 621 177

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Contact: Donald Stephenson
Phone: 0131 556 7078