AFTER a long wait, Google’s latest addition to the Adwords family is now available in the UK and Germany, and could make advertising online even simpler for companies in Britain and Europe, say QueryClick.
This month, it was announced that Google would be launching AdWords Express, a new service that they promise is a faster and simpler way for smaller and more specifically, local businesses to kick start and run a paid online advertising campaign. The service, which was launched in the US in Autumn last year, and was originally named Boost is a great addition to Google’s existing AdWords services, and will help inexperienced and smaller businesses gain a better online presence, say QueryClick.
Christopher Liversidge, QueryClick’s managing director, comments: “AdWords Express has been designed and created for businesses that don’t already use AdWords to help them become more visible online, and therefore attract more customers. Because Google is aware that using a new product like AdWords can be quite intimidating the very first time, they have specially created AdWords Express to be not only very easy to use but also very simple and quick to set up for the first time too.”
When a new user uses AdWords Express for the very first time, all they have to do is provide some very basic information, then create their ad using their own words, and their campaign will be finished and ready to go when the user is. AdWords Express will then work out what searches would trigger that ad to appear, and then the ad will only be shown to people who have been looking for the kind of products that that business has to offer. Also, the ad will be shown in Google Maps, using a blue pin, which means that users can see where a business is before they click on the website.
Christopher continues: “What’s really good about AdWords Express is that it allows people to create really specific ads, such as product specific and location specific, which means people in a certain area of the UK and Germany will be able to find you quicker and more easily. So, for instance, if a webmaster of a toy shop in Manchester signs up to AdWords Express, they will appear whenever a user searches for ‘toy shops in Manchester’ or, if they’re already in Manchester, then if they search for ‘toys’ that ad will then appear, which means that search becomes easier for both the consumer and the webmaster.”
QueryClick is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.
It’s this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078
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