ORGANISERS of the Marie Curie Cancer Care Etape Caledonia, IMG Challenger World, has announced today that all 5,100 places on the 2012 event have sold out in record time.
Overwhelming demand for the 2012 Marie Curie Cancer Care Etape Caledonia, taking place in Highland Perthshire on May 13th, saw the event sell out in a matter of weeks since entries opened mid September.
This underlines the growing popularity of what was the UK’s first closed road cycling sportive and is now the largest of its kind outside mainland Europe.
The news comes as a welcome boost to the Highland Perthshire economy with the event expected to bring in over £1million of additional spend in the area as cyclists and their families flock to Highland Perthshire for this annual event which has become a firm favourite in the cyclist’s calendar.
To cope with increasing demand for such events, the organisers have recently announced the opening of their third closed road sportive and the first closed road event in England, the Marie Curie Cancer Care Etape Pennines, which takes place in Durham on October 7th 2012.
Entries for this event are now open and are sure to sell quickly as this is the only opportunity for cyclists to ride on completely closed roads through some of the most stunning countryside in the north of England.
Julia Warne, head of Marketing, PR & Communications for IMG Challenger World, sees the growth in demand as a reward for hard work in delivering quality events.
She said: “2011 has been a great year for us with the Etape Caledonia and Hibernia growing in popularity and cementing their reputation on the national and international sportive calendars.
“Now that the Marie Curie Cancer Care Etape Caledonia has sold out in record time, it’s great to be able to offer cyclists another closed road event in the new Marie Curie Cancer Care Etape Pennines on 7th October 2012.
“We are excited about returning to Scotland in 2012, with a sell out event and continuing to build on our success and our positive impact on the local economy. We understand that a number of hotels and B&Bs are already booked up well in advance and that the Highland Perthshire business community is preparing for a very busy weekend in May.”
Marie Curie Cancer Care is the official Charity Partner of the Etape Series 2012. All funds raised by cyclists taking part will enable Marie Curie Nurses to provide more free care and support to terminally-ill people and their families.
For more information on Marie Curie Cancer Care Etape Caledonia visit: www.etapecaledonia.co.uk
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