Media Release: Inverurie butcher wins Diamond award


DASVIDSONS Specialist Butchers, a local butcher based on Burn Lane, has won a top award at the 2011 Smithfield Awards, a national product evaluation which is among the most coveted in the meat industry.

The prestigious awards are organised by the Q Guild of Butchers, which is the UK’s top independent butchers’ organisation.

The evaluation consists of eight categories, within each, products can win one of four awards – Diamond, Gold, Silver or Bronze.

One of the Diamond award products is then selected as the overall winner of the evaluation. More than 400 products from Q Guild members across the UK were assessed in the product evaluation by an independent panel of judges, made up of both industry experts and independent judges.

Davidsons Specialist Butchers won a Diamond award for its Pork Tower in the Kitchen Ready category, along with six Gold awards for their Pork Sausages, Lamb Burger Royale, Dry Cured Bacon, Dry Cured Smoked Bacon, Special ‘Garlic and Herb’ Dry Cured Bacon and their Curry Pots.

John Davidson commented: “We’re thrilled that our products have been recognised in the Smithfield Awards, and we’re especially proud to have received a coveted Diamond award. As Q Guild members, we regard ourselves as among Britain’s best butchers, and these awards prove that we have the products to match. Winning a Smithfield Award definitely adds value and prestige to our business as a whole.”

Davidsons are multi award winning family run specialist butchery outlets established in 2004  offering a wide and diverse range of high quality premium specialist butchery produce.

The awards ceremony took place on 8th November 2011 at Butchers Hall in London. Celebrity chef and TV presenter Ainsley Harriott attended and presented Davidsons Specialist Butchers with their awards.

The Q Guild ( has 140 members across the UK, and serves £3 million worth of meat and related products to over a quarter of a million UK consumers every week.

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