LEADING wedding and formal wear software expert, Xedo, has enlisted digital PR experts, Revolver PR, to provide an integrated range of key press and public relations services across the offline and digital spectrum.
Positioned as an industry leader – due to its advances in embracing the digital age, changes in consumer behaviour and the retail trade itself – Xedo Bridal has begun rolling out a series of recent developments that will see the growing benefits of the system placed directly into the hands of suppliers, designers, retailers and customers.
Providing integrated supply chain and multi-channel services that simplify the management process and ease the relationship between suppliers, retailers and customers, Xedo Software is designed around the way the user works.
The software’s latest retail application, Xedo Bridal, now makes it easier to use by introducing a new level of flexibility by synchronising with the brand, new Xedo Bridal Online (XBO) service, providing retailers with instant access to their records irrespective of where they are by accessing online from any web enabled device: from PCs and laptops, to slates, tablets, iOS devices and smartphones.
With over 600 client installs in the UK alone and set up by the co-founders of ACS Clothing, their influence within the wedding industry is significant.
Xedo Formal, the joint offering of Xedo Software, provides a complete suite of Tuxedo Rental software that allows owners of single stores, several stores or operators of wholesale tuxedo operations to manage the entire rental process from the click of a mouse.
As with the bridal software, Xedo Formal also links to an online platform where the customer can manage their booking; for example, by adding contact details, see who has been measured and request changes to their outfit.
The system will automatically update and send email reminders for guests measurements, and can update the groom (by email/text, depending on preference) of all updates to his order status.
Originally developed for the US market, over half a million wearers have their orders managed through Xedo Formal every year.
Revolver, one of Scotland’s leading digital PR agencies, will principally support Xedo in raising awareness of their bridal and formal wear software both offline and online.
An advanced software system which facilitates ease of service and connects all aspects of the wedding process, Xedo Bridal enables bridal store owners to remove the common administration hassles of running a bridal business.
With a strategic digital PR campaign, Revolver will endeavour to raise Xedo’s profile throughout the wedding and bridal industries and introduce the benefits to the wider market.
Said Richard Freedman, managing director of Xedo Software: “This is a fantastic chapter in the development of our services and we look forward to working with Revolver in order to increase the visibility of our software services.
“With a growing number of large and small businesses identifying the benefits and savings to be made using our tools, we’re thoroughly looking forward to the next phase of development.
“We expect to see rapid growth in this sector over the next 12 month as more businesses recognise the benefits of using the system to help provide a more efficient and profitable service.”
With a growing catalogue of clients in the digital and technology sectors, Revolver is positioned well to provide a strategic offline and online communications campaign that will help project Xedo Software to the forefront of the wedding industry.
Leading experts in digital communications and content marketing, Revolver is suitably positioned to strengthen Xedo Software’s corporate profile as a trusted provider of integrated bridal and formal wear software technology and management solutions that will ultimately advance the productivity of clients.
Harnessing the team’s expertise and continued involvement in championing many of the pioneering companies to emerge from the technology and digital industries, Revolver will support Xedo Software by way of a comprehensive online and offline media campaign.
Said Iain S Bruce, Revolver PR’s managing director: “It’s great to be working with a company who could fundamentally revolutionise the way in which the wedding industry operates. Removing the common hassles associated with this industry, Xedo Software offers a fantastic solution and it’s great to be involved in promoting this service.”
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