US department store retailer, Saks Fifth Avenue, has selected m-commerce industry leader, NN4M, to create and power a fully-transactional iPad app designed to immerse users in the world-renowned luxury experience offered by Saks, irrespective of whether they choose to shop online or in-store.
Designed to drive the continued expansion of the retailer’s strategic mobile roadmap which includes a mobile optimised site, the app has been devised to generate increased sales from Saks’ existing iPad traffic, creating a rich realisation of the shopping experience demanded by consumers of high end, luxury products.
“Our creative and technical teams have worked tirelessly to create an iPad app which really captures the essence of the Saks Fifth Avenue brand,” said Carolyn Burnett, founder and CEO at NN4M.
The Saks iPad app delivers an engaging experience to users with a raft of innovative multimedia features and seamless functionality which sets it apart from other applications in the global retail mobile commerce market ” Burnett continued.
Powering the Saks iPad app promises to be a challenging project. We are operating in a highly-competitive market and working to meet the demands of both Saks’ loyal customer base and the early adopters of tablet devices alike – it’s the kind of project you can really get your teeth into and we’re looking forward to meeting it head-on,” Burnett continued.
Powered by NN4M, the Saks iPad appdelivers an engaging experience to users with a raft of innovative multimedia features and seamless functionality which sets it apart from other retailers operating in the global mobile commerce market.
Providing a service which maps the user-journey, end to end, NN4M understands consumer expectations and shopping behaviour.
Applying this insight to the Saks iPad app development phase, the team placed importance upon enabling the user to personalise their luxury shopping experience.
To satisfy customers with established affinities with particular designers, the iPad app offers the ability to save particular designers and customise product searches, while increasing interactivity and user engagement with the opt-in feature which emails users with brand specific promotions and exclusive news.
Customer interaction and customisation continues throughout the app, allowing users to save their nearest or favourite Saks store and adding in-store events to a personalised calender.
With a design reminiscent of a high-end fashion glossy magazine, the Saks iPad app serves as an one-stop shop for personal styling advice, fashion trend news and for shopping the entire Saks Fifth Avenue product range.
Users are treated to browsing product housed in multiple catalogues and ‘look books’, including September Fashion, Luxe Jewellery, and Men’s Contemporary.
With touchscreen capabilities of the iPad enabling users to select product within the ‘look books’, customers can tap to ‘shop the look”’, view further images of all featured product, read product reviews and further details, and ultimately offer a direct journey to purchase one item, an outfit, or the entire ‘look’ of multiple products displayed.
NN4M has once again proved its expertise in designing and powering mobile applications which simultaneously provide interactive and intuitive user journeys to encourage and facilitate transactions, while retaining the luxury brand’s message and offering a high-end customer experience which does justice to the luxury product, customer service reputation, and ultimately the brand as a whole.
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