Media Release: Recognition at the double for Avenue manager


THE achievements of the centre manager at the award-winning Avenue Shopping Centre in Newton Mearns have been recognised with a brace of runner-up awards at a glittering presentation ceremony in London.

Michelle McCabe was named runner-up for two SCEPTRE awards – among the most prestigious prizes of the shopping centre sector – for Manager of the Year – Small Centre and Marketing Manager of the Year – Small Centre – recognising the transformative effect she has had on the shopping centre since her appointment 18 months ago.

Commenting on her latest accolades, McCabe said: “I’m thrilled to be recognised in this way but would emphasise that shopping centre management is a team game and, as such, accept these runner-up awards on behalf of all our hard-working staff at The Avenue.

“And whilst this recognition is most welcome, it is how our customers regard The Avenue that we prize most highly. That’s why I’m particularly delighted that, despite the challenging economic environment, The Avenue is not only fully let, but that market research reveals that over a third of our customers choose to shop at The Avenue for its personal friendly service.

The SCEPTRE runner-up awards follow last month’s presentation of a coveted Purple Apple Merit Award when The Avenue won the strategic/overall integrated marketing campaign category of the awards organised by the British Council of Shopping Centres.

Says a spokesperson: “Both the SCEPTRE and Purple Apple accolades recognise that the fortunes of The Avenue have been transformed throughout last year into a dynamic space offering shoppers an alternative to sprawling trolley-dash shopping culture with a comprehensive range of outlets offering a warm and welcoming shopping experience.

“That transformation has been achieved by reconnecting the Avenue with its younger, family-focused customer base and delivering a marketing strategy which enhanced the entire experience without alienating regular shoppers.”

Earlier this year The Avenue was short listed as a finalist in the Best Shopping Complex category for the inaugural Scottish Entertainment Guide Awards 2012.

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For further information please contact Susan Christie on tel 0141 561 4018

Issued on behalf of The Avenue Shopping Centre in Newton Mearns by Liquorice Media

Date 20th June 2012

Notes to Editors

  • The Avenue is home to 44 different retailers including: banks/post office; books; children; clothing/fashion; food and drink; health and pharmacy; jewellery and gifts; mobile phones; newsagent and cards; opticians; perfumery/beauty salon; restaurant and coffee; shoe and repairs; handbags/ luggage and travel.
  • The Avenue is open until 7pm every Thursday with 1,000 free car parking spaces (including underground) seven days a week.
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Contact: Susan Christie
Phone: 0141 561 4018