Media Release: UK mobile recycling company extends O2 (Telefonica UK) service into Slovakia

Redeem O2 mobile phone recycle extends into Europe via Slovakia

REDEEM Ltd, the international leader in recycling solutions for mobile network operators has extended its mobile phone re-sales and recycling partnership with O2 (Telefonica UK) into Slovakia.

In introducing the first ‘new for old’ mobile phone recycling initiative in Slovakia, Redeem is building its European platform on its existing partnership with O2 (Telefonica UK).

Says a spokesperson: “Under the value recycling scheme, customers of O2 (Telefónica Slovakia) can trade-in their old mobiles in exchange for store credit in the form of an electronic voucher which can be spent at any O2 store in Slovakia.

“This will give them money off their choice of new phone or accessories. The amount of credit offered for each old handset is determined by Redeem’s market-leading competitive pricing system.

“The credit voucher is valid for three months and may be combined with other special offers and discounts. Vouchers can also be combined to buy one or more new phones.”

The spokesperson added: “In addition to offering customers the in-store trade-in facility, O2 (Telefónica Slovakia) in partnership with Redeem, will provide customers with the opportunity to buy refurbished handsets (including smartphones) at very competitive prices.

“This is the first time that fully-refurbished phones have been offered through a major mobile network operator in Slovakia.

“All refurbished phones are sold under guarantee, having been fully restored by Redeem’s trained experts to original factory settings and data-wiped to US government standards.”

The scheme is promoted by substantial local TV advertising and social media campaigns on Facebook and Twitter.

Opportunity for mobile phone operators to increase handset recycling

Redeem’s executive chair, Trevor Bayley said: “Millions of phones are upgraded each year in Europe, but only around ten per cent are recycled.

“The recycling market is nascent in Slovakia and only around 12,000 mobile phones a year were being recycled before this initiative.

“We estimate that, in a population of 5.5 million, there are 6.5 million mobile devices when you allow for tablets, plus most people retain at least one old phone as a spare.

“We believe there is a huge opportunity for mobile operators to lead the way, meet their obligations under the WEEE directive – and boost their business. We aim to be in the global vanguard of that recycling drive.”

Redeem has led innovations in mobile phone recycling solutions with mobile operators for 12 years, managing their international recycling services for business, consumer and wholesale customers.

Redeem now manages the largest mobile operator recycling programme in Europe, with centres in UK, Europe and Asia. It has also set up global partnerships to extract maximum value from recycled digital goods.

Good for operators, good for mobile users

Simon Dunn, Redeem’s director of commercial development, adds: “We work hard to create an exceptional customer experience and currently nine out of ten customers would recommend our service to friends and family.

“Our research conducted on our O2 customers shows they remain loyal due to the convenience and value that recycling adds to their transactions.

“Our target is to dramatically increase the units recycled per year and offer competitive recycling programmes across the whole of Europe for mobile network operators.”

Redeem was founded in 1991 as a specialist recycler and has grown into an award-winning, high volume recycler for a wide range of hand held technologies. The company is the European leader in iPad recycling innovation and currently provides a complete recycling solution for most business and consumer digital equipment, including mobile phones, tablets, satellite navigation, cameras and laptops.

ENDS (background information follows)

For Further Information Contact Redeem:

(English-speaking media) Simon Dunn, director of commercial development manager +44 (0)1324 678 907, +44 (0)1324 678 904 or email

(Slovakian media) Daniel Bohunicky, commercial development executive, +44 (0) 1324 678 900 or email

For Further Information Contact O2 (Telefónica Slovakia).

Martina Jamrichová, spokesperson, Telefónica Slovakia, s.r.o., mobile: m +421 949 020 903 or email:


Ján Kalafut, consultant, AMI Communications Slovakia, spol. s r.o., mobile: +421 948 884 786 or email

About Redeem

  • Founded in Falkirk, Scotland, in 1991 as a print cartridge recycler, Redeem Ltd was formed in 1999.
  • Redeem, plus recently acquired emc (the data security and B2B specialist recycler based in Staffordshire, UK), currently employ 135 staff in Scotland, the Republic of Ireland, Scandinavia and Hong Kong.
  • Redeem refurbishes and resells or recycles high volumes of a wide range of IT equipment including mobile phones, tablets, mp3 players, sat navs, digital cameras, consoles, laptops, CDs, DVDs, cartridges and games.
  • Redeem’s international clients includes mobile network operators, wholesalers, retailers, charities and direct consumers, such as O2 (Telefonica UK), Carphone Warehouse, Action Aid, Tesco Ireland and Sainsburys.
  • All devices are reused or disposed of in accordance with the WEEE directive. Re-used items are security and theft checked, data cleansed and sold in accordance with current legislation.
  • Redeem has certified ISO compliance as a specialist waste carrier.
  • Redeem holds the world record for the largest number of mobile phone’s to be recycled in one day. (Guinness Book of Records)

About 02 (Telefónica)

About Telefónica Slovakia, s.r.o.

Telefónica Slovakia entered the Slovak mobile operator market by decision of the selection committee of the Telecommunications Regulatory Authority of the Slovak Republic of 25 August 2006. The licence includes the rights to use the GSM 900 MHz, GSM 1800 MHz, UMTS and FS 28/29 GHz frequencies for a period of 20 years for the purposes of providing telecommunication services in the Slovak Republic. The company launched its commercial operations on 2 February 2007. The company has gradually presented the range of its services for the entire spectrum of customer segments. As a part of the international Telefónica group, Telefónica Slovakia belongs to the Telefónica Europe group.

About Telefónica Europe

Telefónica Europe is a commercial division of Telefónica, comprising mobile, fixed and DSL network operators in the United Kingdom, Ireland, Germany, Czech Republic and Slovakia. All these operators present themselves to customers under the ‘O2′ brand. In addition, the company Telefónica Europe holds a 50% share in the Tesco Mobile joint venture businesses in the United Kingdom and Ireland and Tchibo Mobilfunk in Germany. Telefónica Europe is headquartered in Slough, UK, and has approximately 54 million mobile and fixed network services customers.

About Telefónica S.A.

In terms of market capitalization, Telefónica is one of the world’s largest telecommunications companies. Its business activities are primarily concentrated on fixed line and mobile telephony markets and it regards broadband as a key to their successful development.

The company is active in 23 countries and has more than 212 million customers.

All shares of Telefónica are freely traded on stock exchanges and there are more than 1.5 million direct shareholders. The share capital of the company is currently divided between 4,921,130,397 ordinary shares traded on Spanish stock markets (Madrid, Barcelona, Bilbao and Valencia) and on stock markets in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and São Paulo.

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Contact: Simon Dunn, director of commercial development
Phone: 01324 678 904