Media Release: AmbITion Scotland brings cutting-edge debate from the world’s digital elite to the arts, culture and heritage sectors

Edinburgh’s International Technology Festival to Ignite Cultural Innovation

AmbITion Scotland brings cutting-edge debate from the world’s digital elite  to the arts, culture and heritage sectors

AmbITion Scotland’s live webcast of Our Connected World

to stimulate global interaction

ON Friday 24 August, 2012, a group of the world’s digital technology elite will converge on Edinburgh to debate and discuss their latest innovations.

Tune in to the AmbITion Scotland’s webcast for a glimpse of the digital future, and an insight into how it can positively affect business growth in the arts, culture and heritage sectors.

The discussions will take place at a morning session called Our Connected World and an afternoon session Connected Content, as part of the Turing Conference at Edinburgh’s International Technology Festival. 

Curated by Interactive Scotland, the agency developed by Scottish Enterprise to drive growth in Scotland’s digital media industry, Our Connected World and Connected Content will be hosted at Edinburgh’s Dynamic Earth.

The day’s proceedings will be webcast live by AmbITion Scotland to a global audience on AmbITion:TV at

AmbITion Scotland enables arts, culture and heritage organisations to grasp the opportunities presented by digital technologies in order to grow business capability, capacity, creativity and confidence in these areas.

Ashley Smith Hammond, AmbITion Scotland project manager, said: “AmbITion Scotland is committed to broadening access to digital learning events that will benefit arts, cultural and heritage organisations.

“It’s no accident that this technology festival is on during the world’s biggest arts festival – the Edinburgh Fringe – reflecting the clear links between technology and the cultural sector.

“The line-up for Interactive Scotland @Turing is fantastic and covers the digital spectrum from using big data to making the most of mobile.

“We don’t just webcast live on the day, allowing live viewing and participation for our online attendees, we make the content accessible when our users need to revisit it, by providing an on demand library on our AmbITion:TV channel after the live event is over.”

Anna-Marie Taylor, marketing manager for Interactive Scotland, said: “We are very pleased to be partnering with AmbITion Scotland once again.

“Through this partnership, Interactive Scotland is helping to link the digital and creative sectors with the cultural businesses supported by AmbITion Scotland.

“We are delighted that webcasting the conference will maximise access to the terrific speakers that Interactive Scotland and Scottish Enterprise have lined up.”

The distinguished line-up of international speakers – listed below – will be looking at the future of digital platforms, data analytics, the social graph and the emergence of developer tools.

Highlights include:

  • Dave Coplin, futurologist, Microsoft

Headline speaker at Digital 2012 and Guardian Mobile Business Summit 2011

  • Richard Ayers, head of Digital, British Film Institute

Headline speaker at Future Everything Conference 2012 and Facebook Marketing Conference 2012

  • James Parton, European Marketing director, Twilio and co-founder and Host of

Headline speaker SXSW Interactive 2012 and Mobile World Congress 2011

  • John Louden, head of Multimedia, BiP Solutions Author of
  • Benjamin Faes, managing director, Media & Platform, Google

Speaker at Social Media Influence 2011 and Media Guardian Changing Media Summit 2012

  • Alistair Brown, chief technology & platforms officer, STV Group
  • Anthony Rose, co-founder & CTO, Zeebox

AmbITion Scotland offers five good reasons why arts, culture and heritage organisations should watch and interact with the Our Connected World webcast:

1. You’ll find out what developers mean when they talk about mobile mashups and why it matters.

2. There’s a lot of data out there. You’ll get ideas about how you can make the most of it.

3. Augmented reality has great potential for creative practice.  Learn more about it.

4. If you make content (music, theatre, dance, visual art) you need to watch the Connected Content sessions. Digital content is only getting more relevant.

5. Data visualisations are about telling stories – what story is yours telling you?

For more information and a full agenda, visit

For those in Glasgow who want to come together with peers to experience the vibe of the event, Glasgow’s Lighthouse is offering access to a live stream of the conference throughout the day in Gallery 1.

Fiona Scott represents MAKlab at the Lighthouse: “If you can’t make it through to Edinburgh, pop in to see us at the Lighthouse to catch up on the day’s Turing events via the live-stream. This may be particularly useful for people to come together and access the event during their lunch hour.”

More information at

Notes to editors

About AmbITion Scotland

AmbITion Scotland is a digital development programme specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies.

AmbITion helps organisations become digitally fitter so they can adapt to the social, cultural, and economic changes of the digital technology revolution.

AmbITion Scotland is supported by The National Lottery through Creative Scotland, and is a core piece of Creative Scotland’s Cultural Economy Programme.

AmbITion Scotland works strategically with partners to offer a range of opportunities for digital learning and development, experimentation, and innovation to the Scottish cultural sector

About Turing Conference at Edinburgh’s International Technology Festival, 23–25 Aug

Taking place at venues across Edinburgh from 23–25 August, the Turing Conference is bringing together the digital technology and the web as part of Edinburgh’s International Technology Festival, in a celebration of digital culture and creativity.

Named in honour of Alan Turing, father of modern computing, the event aims to move beyond traditional technology conferences to explore the ways in which technology is affecting all aspects of culture and society

About Interactive Scotland

Digital media will play an integral part in delivering the Scottish Government’s economic strategy. Interactive Scotland has been developed by Scottish Enterprise to drive growth in this important sector by providing advice and support for digital media companies across Scotland. Find out more about what we do:

Further information/images/interviews:

Wendy Grannon T: +44 (0) 07916 137 632 E:

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Contact: Wendy Grannon