Media Release: Culture Sparks to present previously unpublished intelligence on social media activity

Dianne Greig, Culture Sparks

AmbITion Scotland hosts capacity event at Social Media Week

De-Coding Data from the Cultural Sector: New intelligence and insights from Culture Sparks

Tuesday 25th September, 5.30pm-7pm, Citizen M, Glasgow

Full details:

On Tuesday 25th September, Culture Sparks – Scotland’s intelligence and innovation partnership for the cultural sector – will present previously unpublished intelligence  on social media activity in the cultural sector.

The new information will be presented as part of the networking event De-Coding Data from the Cultural Sector hosted by AmbITion Scotland at Social Media Week which is taking place across Glasgow from Monday 24th until Friday 28th September, 2012.

At the event, Dianne Greig, senior partner (marketing & digital development) at Culture Sparks, will:
•    de-code social media activity across a variety of Scottish arts and cultural organisations;
•    situate results within a wider context and range of practice to show what is working;
•    examine to what level social media is driving audiences to organisations’ main digital channels;
•    offer examples of how the data can begin to validate the time, energy and expense that goes into honing a social media profile.

Dianne commented: “Culture Sparks collects and analyses data generated via the social media channels of over 160 arts and cultural organisations across Scotland on a daily basis.

“The company tracks this open data to quantify social action, critically analyse online conversations and interrogate digitally driven communications.

“Working closely with a large range of organisations at a grassroots level allows Culture Sparks to look at specific social media campaigns and strategies and consider how successfully they are being integrated with other communication channels. This is shown via a combined use of analytical tools and transactional sales results.”

Ashley Smith Hammond, AmbITion Scotland project manager, said: “AmbITion Scotland is project managed by Culture Sparks and through this connection we have an opportunity to bring some of these findings to a wider audience.”

Culture Sparks manages a number of significant national projects. It both produces and accesses in-depth intelligence and social media case studies on a local, national and global scale, giving it a wide view of the social landscape.

Places for this event are oversubscribed. For cancelations, contact:

Take part in the conversation @getambition @culturesparks @SMWGlasgow
Follow the story at #SMWgetambition

Notes to editors:

About Social Media Week

Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission is to help people and organisations connect through collaboration, learning and the sharing of ideas and information.

De-coding Data from the Cultural Sector takes place on Tues 25 Sept, 5.30pm-7pm, Citizen M, 60 Renfrew Street, Glasgow, G2 3BW. Booking required:

About AmbITion Scotland

AmbITion Scotland is a digital development programme specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland.
It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies. AmbITion Scotland is supported by the National Lottery through Creative Scotland and project managed by Culture Sparks, delivered in partnership with Rudman Consulting.

About Culture Sparks

Culture Sparks is the intelligence and innovation partnership for the cultural sector. Creative organisations across Scotland work with Culture Sparks because it unlocks innovation, encourage experimentation, promotes collaboration and makes knowledge about people as audiences, visitors, producers, participants and creators real.

About Dianne Greig

Dianne specialises in marketing, communications, digital/social media and research and has worked extensively with Scottish arts and cultural organisations on a wide range of public engagement projects and programmes.

Further information/images/interviews:

Wendy Grannon T: +44 (0) 07916 137 632 E:

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Contact: Wendy Grannon
Phone: 07916137632