‘SUPERCHARGING’ sales strategy with the help of social media tool, LinkedIn, is to be the subject of a masterclass next month, with the emphasis on finding sales prospects and reinforcing relationships with existing customers.
Following the successful launch of the ‘Mastering LinkedIn in a day’ social media training course, Perceptive Partners Communications announced a further workshop focused on driving sales using LinkedIn at Hillington Park Innovation Centre, Glasgow on Thursday 24th January.
This one-day masterclass is an ‘one-stop shop’ to help people understand how to use LinkedIn effectively to identify sales leads and build successful relationships with target customers. Delegates will gain valuable insight into how to research business prospects and build their reputation amongst target customers using this free tool.
Julie Moulsdale, managing director of Perceptive Partners Communications, who has trained dozens of people and organisations on LinkedIn, said:
“Research shows that it takes around 15 points of contact for people to buy from you. So, rather than spending hours and days at meeting and networking events, LinkedIn provides an extremely efficient and time-saving way to complement any face to face sales activity.
“In tough economic times, LinkedIn provides a massive online resource which allows people to network, influence, research, and do business with their target audiences day or night, and at virtually no cost. Both people and company recommendations are completely transparent and therefore highly credible on LinkedIn – so much so, it’s become the Trip Advisor for business people!”
Stuart Finlay, client director and sales channel manager, Thus, said:
“My team and I attended an excellent training session in London, delivered by Perceptive Partners. It was designed to help my team use social media to generate new business, with a particular focus on LinkedIn. The training was full of practical advice which my team really enjoyed. It was a full day but well worth it. I would highly recommend the training for anyone who is looking to get the most out of LinkedIn.”
As well as these training courses, Perceptive Partners Communications offers LinkedIn consulting and LinkedIn in-house training for companies and one to one training for individuals.
Perceptive Partners Communications is one of Scotland’s leading PR and Communications agencies, specialising in property, professional services and technology companies and clients include Cisco, digital technology trade body ScotlandIS, PwC and City Legacy, developers of the Athletes’ Village for the Glasgow 2014 Commonwealth Games.
The cost of the workshop is only £149 plus VAT (early bird rate until 31st December and £164 thereafter).
Attendees can apply for 50 per cent grant funding through Skills Development Scotland’s flexible training opportunities grant.
To register / book go to http://www.perceptivepartners.co.uk/linkedin.php.
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