Media Release: HMV sells its one millionth copy of Adele’s ’21’

MUSIC and entertainment retailer, HMV, reports that it sold its one millionth copy of Adele’s 21 during the Christmas sales period.

The acclaimed album has now sold a staggering 25million-plus copies worldwide, with over 4.5million of these coming in the UK alone, where the album continues to sell thousands of copies a week. Amazingly, despite having been released as far back as January 2011, 21 still generated over 778,000 unit sales this year, making it the country’s second biggest-selling album of 2012, with only Emeli Sandé’s Our Version of Events proving more popular among the music-buying public.

Says a spokesperson: “As recently reported by Music Industry publication, Music Week, 21 is now on the verge of overtaking Oasis’ (What’s the Story) Morning Glory? to become the UK’s fourth best-selling album of all time, behind Queen’s Greatest Hits, The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band and Abba’s Gold: Greatest Hits.

“HMV’s achievement means that nearly one in every four copies of Adele’s 21 purchased in the UK over the past two years has been through its chain of stores or its and hmvdigital sites – more than any other retailer, including online and digital only outlets.”

HMV new release and chart manager, John Hirst, comments: “It’s incredible to think that even with relatively little promotion this year, 21 continues to sell as well as it does, though obviously it will have been boosted by the release of Skyfall in recent weeks. The album has become a classic that a lot of people clearly feel they should have in their record collection, and at this rate it’s going to be among the best sellers in 2013 as well. We reached our one million landmark just ahead of Christmas Eve, and although we don’t know precisely where it was purchased, it’s highly likely it will have been a Christmas gift for someone.”



Gennaro Castaldo, HMV Press & PR

020 7432 2033 / 07801 194 139

Notes to Editors

Jpeg of 21 album sleeve available on request.

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Contact: HMV UK Ltd
Phone: 02074322033