INTERNATIONAL creative branding agency, threebrand, has been appointed by Turnberry, a Luxury Collection Resort, after a competitive four-way pitch, which included the incumbent agency.
Edinburgh-based threebrand will create a range of assets that will communicate the Five Red Star resort’s offering as one of the world’s most iconic hotel and golf destinations.
Stephen Walker, director of sales and marketing at Turnberry, commented: “We were excited by threebrand’s approach to the brief and the depth of research undertaken alongside great creative.
“We were seeking a dynamic and responsive creative agency to help push forward our key objectives and refresh our messaging into 2013.
“threebrand met and exceeded this by demonstrating a clear understanding of Turnberry and our luxury hotel and leisure offering.”
Situated on the West Coast of Scotland in Ayrshire, Turnberry is part of Starwood Hotels & Resorts much acclaimed Luxury Collection portfolio.
Client services director at threebrand, Lisa Gray, said: “We are delighted to have been appointed by Turnberry.
“Turnberry will extend our client portfolio, joining our other premium clients, such as leading clothing manufacturer, Peter Scott and Sirius Intrepid Whisky Purveyors.
“We see Turnberry as an exciting opportunity to build upon and strengthen our experience within the luxury branding and design sector.”
threebrand is currently working on its campaign for Turnberry.
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- threebrand is a creative branding agency, launched in 2004
- Its hand-picked and highly motivated team enjoy working from Boat 1502U, located on the Water of Leith in the heart of Edinburgh’s creative community
- threebrand aims to help its clients create distinctive brands by following three simple steps:
- understanding the dynamics of their brands’ marketplace
- taking this knowledge and creating inspired design solutions
- ensuring brand integrity and consistent implementation
Turnberry, a Luxury Collection Resort, Scotland:
Turnberry is located on the stunning Ayrshire coast, offering elevated views over the Irish Sea, Ailsa Craig and mountains of Arran and Kintyre.
First opened in 1906 as the world’s first golf resort, Turnberry quickly established itself as the premier destination for social and sporting events. The five red star resort underwent a multi-million pound renovation programme prior to hosting the 2009 Open on its legendary Ailsa golf course and becoming part of Starwood Hotels & Resorts much acclaimed Luxury Collection.
The luxuriously appointed guest rooms include four lavish ocean-view suites and offer a perfect blend of Edwardian tradition and timeless design. The iconic Ailsa Course is currently ranked as Britain’s number one golf course by leading golf publications and consistently rated within the world’s best. For golfers, there is also the Championship Kintyre Course and the Arran Course, as well as a Links Golf Academy.
Turnberry is the perfect setting for food lovers, with a choice of unique dining experiences, including the signature restaurant 1906, led by executive chef, Justin Galea, which offers classic dishes with a modern twist and a unique Chef’s Table experience.
There is also the elegant Grand Tea Lounge, Ailsa Bar & Lounge, Duel in the Sun bar and Tappie Toorie restaurant overlooking the links golf courses and sea beyond. Turnberry has a well-established reputation for top-class meeting and events facilities, specialising in bespoke boardroom experiences.
There is also a luxurious spa offering a range of ESPA treatments.
The onsite Outdoor Activity Centre offers guests a variety of distinguished outdoor activities including quad biking, horse-riding, fishing and off-road driving.
For more information, please visit www.luxurycollection.com/turnberry
About The Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories.
For the global explorer, The Luxury Collection offers a gateway to some of the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures.
Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience.
Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world.
The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel’s distinctive heritage and unique character.
All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest.
For more information, please visit www.luxurycollection.com.
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