Media Release: Nairn’s Oatcakes launch UK’s first ‘free from’ porridge pot

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THE UK’s number one oatcake brand, Nairn’s Oatcakes, has launched a ‘gluten free easy porridge’ – the first ‘free from’ instant porridge pot on the market.

This new product from Nairn’s is ideal for those in search of a hot, gluten-free breakfast option and is easily portable, meaning it can be enjoyed on the go – whether it’s on the way to work or in the office.

Nairn’s new tasty porridge pots have been developed as a convenient breakfast option.

Easy to make, the pots simply require hot water and are ready to eat in less than five minutes. Breakfast is often the most difficult meal for coeliacs, or those on a gluten free diet, for which to find suitable ‘free from’ options. As a result, Nairn’s has created a convenient product which is simple to make with a great taste, as well as having all the natural goodness and health benefits of oats.

The porridge pots are made with pure, wholegrain gluten free oats. Nairn’s gluten free oats are reliably sourced and farmed by a family of coeliacs, plus all of Nairn’s gluten free products are made in a separate bakery and are accredited by Coeliac UK, making them safe, healthy and tasty.

Martyn Gray, marketing director at Nairn’s Oatcakes said: “Many coeliacs struggle to gain adequate nutrition, so a tasty, hot gluten free meal which fits in with their needs is a great start to the day. The porridge pots are packed full of complex carbohydrates and are a good source of soluble and insoluble fibre, giving you a natural and wholesome boost to help you get the most out of your day.

“The launch of our porridge pots is not only a natural step into the growing gluten free market, but also offers those on a gluten free diet, a healthy, enjoyable and convenient option.”

Nutritionist and ambassador for Nairn’s, Christine Bailey said: “Maintaining a healthy and nutritious gluten free diet doesn’t have to be difficult and with convenient products like the Nairn’s porridge pots available, coeliacs can enjoy healthy snacks which don’t compromise on taste.

“Starting the day with foods that provide slow release, natural energy, like oats, will sustain energy and blood sugar levels throughout the day and discourage the temptation to opt for unhealthy snacks. Porridge is an ideal food to keep you satisfied until lunchtime. In addition oats are packed with a whole range of nutrients including antioxidants to support your health.”

The move into the instant breakfast market has been a natural progression for the Edinburgh-based brand, having Nairn’s Gluten Free Real Porridge Oats and Nairn’s Gluten Free Instant Porridge Oats amongst its Free From offering. In 2009, Nairn’s opened a dedicated gluten free bakery where the gluten free product range is subject to stringent testing and control.

Nairn’s Gluten Free Easy Porridge is available in Tesco and Waitrose and costs £1.50 per pot.

Nairn’s also produces a selection of oat based tasty treats including wholesome Oatcakes, Oaty Bakes, Oat Biscuits and gluten free cereals and oatcakes.

Notes to Editors:

Company history / overview:

Nairn’s has been baking with oats for over 100 years and has created a range of tasty, wholesome Oatcakes, Oat Biscuits, Oaty Bakes and gluten free products.

Nairn’s has developed a range of naturally energising, tasty products, which keep the whole family going throughout the day. The healthy, nutritious oatcakes work well as part of a meal with the Oat Biscuits and Oaty Bakes being a handy snack to eat on the go.

Nairn’s oat products are made with the best quality oats grown by Scottish Border Farmers.

Nairn’s Oaty Bakes won the ‘Confectionery and Snacking’ award at the 2012 Scotland Food and Drink Excellence Awards

Nairn’s products are stocked in all major UK multiples.

Nairn’s product list:

Oatcakes: Rough / Fine Milled / Organic / Cheese / Sweet Red Pepper / Herb & Pumpkin Seed / Mini
Oat Biscuits: Dark Chocolate Chip / Mixed Berries / Stem Ginger / Fruit and Spice, Oat Biscuits Snack Pack Selection
Oaty Bakes: Cheese / Caramelised Onion / Sweet Chilli (single or multibag)
Oat Cracker Thins
Gluten Free Muesli
Gluten Free Porridge: Easy, Instant and Standard
Gluten Free Oatcakes: Plain, Cheese, Herb & Seed

For further information, please contact:

Emma Pollock or Adele Thomson at Stripe Communications.
Tel: 0131 561 8628

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Contact: Donald Stephenson
Phone: 01315567078