PREMIUM spirits company, Edrington, has appointed leading digital marketing agency Equator to create a new website and online store for luxury whisky brand, The Macallan.
Equator has been briefed to design a fully responsive, socially enabled site that encapsulates The Macallan’s sophisticated style and luxurious brand personality.
The team will also build a bespoke online boutique for The Macallan to support global online sales.
Founded in 1824, The Macallan is one of the world’s foremost single malt whiskies.
Said a spokesperson: “Last year, an entry into the Guinness Book of World Records confirmed it as the world’s most expensive whisky after a 64 year-old Macallan, in an one-off Cire Perdue decanter, sold at auction for $460,000.
“This is the second project on which Equator has worked with Edrington.
“Last year, the agency created a unique digital platform for The Macallan’s annual Masters of Photography competition combining cutting-edge isotopic design and CSS3 styling.”
Garry Hamilton, business development director at Equator, said: “We are really pleased to further develop our relationship with Edrington and The Macallan and are excited about working with them on the new website.
“The Macallan is not only a whisky but also a lifestyle brand and when it comes to its online presence, the team is willing to push the boundaries and pioneer the latest technologies to create something cutting edge that personifies the exquisite brand personality.”
Annabel Kohler, marketing innovation manager, The Macallan, added: “At the outset of our relationship, Equator put in the time to get to know our products, our consumers and the team, which has given them a great understanding of our brand positioning and aspirations.
“We were extremely impressed both with the creativity and technical expertise of the team in creating a completely unique and innovative digital platform for The Masters of Photography and are full of anticipation about how they will interpret this latest brief.”
Equator is one of the UK’s leading digital marketing agencies, employing almost 100 people at its studio in Glasgow.
The agency recently opened an office in NYC and a development base in Kiev.
Equator specialises in web design and development, SEO, PPC, social media, affiliate and display marketing, working with major brands including AXA Insurance, SSE, Tesco Bank and Malmaison.
For more information visit www.eqtr.com at 0141 229 1800.
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