STORY, the UK’s best-selling agency, launch a new website, www.qmile.com, as part of their overall strategic integrated campaign, for Quartermile, Scotland’s premier business and residential development in the heart of Edinburgh.
The new website was created in response to continually high levels of demand and a recent boost in both international and UK sales.
Developed to respond to the demands of the tablet and mobile user, the upmarket, expansive website is very contemporary not only in design but also in terms of its technical functions, such as the property selector which enables prospective buyers to tour the various apartments and spaces quickly and easily.
The development’s high-spec luxury and vibrant lifestyle offering are emphasised using vivid photography.
Story worked in collaboration with iSpy and Weather to develop the new website.
The development of the new website forms part of a broader integrated campaign promoting the Gladesdale venture’s £450 million development which includes over 900 luxury apartments, over 300 square metres of high-spec office accommodation, 10,000 square metres of retail space and seven acres of open landscaping.
Lorraine Paterson, sales and marketing director at Quartermile, comments: “Story’s challenge in creating the new website was not just to appeal to the UK market but also to attract interest from an international audience.
“Story has successfully managed to develop an elegant, user-friendly website that seamlessly highlights the many key features of living and working in Quartermile’s city centre location yet also keeps the format simple.”
Jim Kelly, deputy managing director and head of planning at Story, comments: “The overall campaign has been a success not only in the UK but increasingly throughout Asia, where we have recently been marketing the Quartermile development.
“Now, more than ever, it’s important for Quartermile to have a website that works within this extremely competitive international context.
“Story has combined our marketing and creative expertise with those of our digital associates to create an engaging website that is user-friendly but with a high-level of functionality.”
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Contact: Caroline Campbell