Media Release: Website has the wow factor for CHILDREN 1ST

New C1ST website screenshot

LEADING children’s charity, CHILDREN 1ST, is launching a new website to increase awareness of what they do and why people should support them.

The revamped site, which goes live today (Wednesday 26 June) is designed to be user-friendly and interactive, with increased multi-media content and social networking opportunities.

Chief executive, Anne Houston, said: “We hope people will like our fresh, new approach. CHILDREN 1ST has expanded a lot over recent years, with more than 50 local and national services across Scotland.

“We’ve also developed our fundraising activity, enabling people to support our work in a host of new ways, while our role in providing a strong public voice for vulnerable children and young people has also grown.

“We realised that we needed a brand new online portal to enable key audiences to engage with us more easily by having all our digital media outlets in one place. We hope that the inclusion of social media features, such as Twitter, Facebook and Youtube, will encourage more interaction with stakeholders, supporters and potential volunteers and help us develop an ongoing relationship with them.

“The new website also enables online trading and payments, including direct debits, for donations, merchandise and events. It also offers a wealth of information to parents, carers, professionals and the media on a host of issues, ranging from child protection to fund-raising ideas.

“The new design makes better use of our distinctive corporate identity including our illustrative characters, colours and logo – all of which helps to strengthen our visual identity and brand recognition among the public. We hope our supporters will agree that the new website is a big improvement and a great tool for effectively communicating who we are and what we do.

“Happy surfing!”


Note to editors:

Further information from Barry McPherson on 0131 446 3981. A screenshot of the new website is available.


• At CHILDREN 1ST we listen, we support and we take action to secure a brighter future for vulnerable children and families in Scotland. Our work is founded on over 125 years as the RSSPCC. We deliver services in homes and communities across Scotland. We work to safeguard children and young people, to support them within their families and to help them to recover from abuse, neglect and violence. We speak out for children’s rights and we campaign to change attitudes.

• CHILDREN 1ST provides local services across Scotland as well as national services including ParentLine Scotland and our kinship care helpline, for parents, carers or anyone concerned about a child. ParentLine Scotland can be contacted on 08000 28 22 33 or by emailing

• Registered Scottish Charity No: SC 016092.

MEDIA RELEASE posted by CHILDREN 1ST. You too can post media releases (aka press releases) on For more information, email here.

Contact: Barry McPherson
Phone: 0131 446 3981