THIS week, The Podcast Host has unveiled their new website, along with a range of services to suit every podcasting need. If you’re a business, or an individual, that wants to get your word out to the masses, there’s never been a better time to start podcasting!
If you’re not familiar with the concept of podcasting, here’s how it works…
A podcast is, in it’s simplest form, just an audio recording. The range of podcasts released by the BBC are great examples of this, being recordings of various radio shows across the network. The advantage of podcasting, though, is that you can subscribe to these shows, download them to your mobile device and listen to them any time!
Podcasting has undergone huge growth in the past few years, and that growth is set to accelerate. The more access everyone has to smartphones, the more they can access the world of podcasts.
Apple in particular are leading the drive towards podcasting, having recently released their own podcasting app. This app lets you search through their iTunes store for a podcast on any subject. Once you find one you can subscribe, and then episodes are delivered to you automatically.
The variety of topics currently covered by the iTunes store is incredible, but there is plenty of room for growth, and this is where you come in. If you’re a small business, podcasting can help to grow your customer base and make more sales.
Podcasting helps to establish your credibility as you broadcast industry knowledge, helping customers with their problems. They help to establish loyalty as you provide valuable information on a regular basis. And they help to establish your brand as people listen and pass it on to their friends.
There’s loads of room for individuals too. If you have a topic you’re interested in, then you can make a podcast. And there are many case studies out there on people who have started a podcast and have found fame on the internet among their peers, helping their own community of fellow hobbyists, sportspeople or learners.
The Podcast Host is a company based in Edinburgh which helps you to make your podcasts available to the public. When creating a podcast, you record your material at home, and then upload it to a special podcasting website.
This website then handles the delivery of the audio, both to subscribers and to people who stumble across your page. The Podcast Host aims to make this as easy as possible for you and completely achievable for anyone, even if you have no technical or computer knowledge.
With the release of their new website and new range of services, The Podcast Host hopes to help in the creation of thousands more podcasts, broadcasting many more hours of entertainment and valuable content out into the world. If you’re interested in trying out the service, and making your own podcast, then come along to The Podcast Host. They’re here to help.
MEDIA RELEASE posted by Colin Gray. You too can post media releases (aka press releases) on this site. For more information, email here.