Media Release: Embrion launches a new product to help drive coaching cultures

70 - 2010 Dr Jonathan Passmore[1]

LEADING companies are increasingly investing in coaching and workplace coach training as a tool to develop their people and maintain an edge over competitors.

A new, high-level cultural assessment tool, has been developed by Professor Jonathan Passmore, managing director of Aberdeen-based oil and gas consultancy, Embrion, to help businesses gain maximum value from their investment.

Over the years, Dr Passmore has coached senior executives including members of the UK government and senior business leaders, published widely on coaching and leadership.

The new tool has been developed following extensive research with companies across Europe and draws on this experience of best practice.

The product is a sophisticated cultural assessment tool used by a trained and licensed coaching auditor, which leads to a report based on the company’s current performance.

The report also details how the business can move forward to build a more effective organisation through a coaching culture.

Dr Passmore said: “Research confirms that organisations who have a coaching culture which empowers their staff and develops them, are more likely to outperform those with more traditional workplace practices.

“One of the big challenges for organisations is that everyone claims to be a coach.

“However, unlike health and safety or other areas of professional practice, there is limited experience of what to look for and how to use coaching to maximise value and performance. The new coaching tool, Empower, solves this problem.”

Embrion, which is based in Westhill, delivers tailored training packages to both onshore and offshore clients using the science of psychology to improve business practices in performance and safety, and services include training, executive coaching and professional development safety coaching and health and safety services.

Embrion is running a tailored programme of courses and seminars in Aberdeen throughout the year, aimed at leaders, coaches, HR professionals and health and safety managers in the industry.

For more information about Embrion’s seminars in Aberdeen, visit

Issued by Frasermedia Ltd on behalf of Embrion.

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