IN an increasingly competitive and crowded marketplace, Radio Clyde has once again proven that the strength of its brand and proposition – delivering locally-tailored content specifically targeted at its community – remains as relevant and compelling today as it did when the station launched 40 years ago this year.
Says a spokesperson, following the latest audited listener figures, from RAJAR: “Radio Clyde has extended its lead over its rivals, increasing its audience reach by 37,000 listeners over the past three months and delivering an overall weekly reach of 722,000 adult listeners, a seven-year high.
“Clyde 1 remains the clear number one audience choice adding 50,000 listeners over the past three months and now reaches 624,000 listeners each week – a nine-year high. It also increased listening hours in the quarter, delivering a market-leading 15.8 per cent share of listening, almost 50 per cent more listening hours than its nearest commercial competitor.
“Clyde 1 is now the biggest commercial radio station in Scotland*.
“The recently re-launched breakfast show on Clyde 1, ‘Bowie at Breakfast’, goes from strength to strength, extending its lead as the number one breakfast show by adding 29,000 listeners this quarter and now has almost 60 per cent more listening hours than its nearest competitor.
“Clyde 1 Superscoreboard commands the envious position of being the only weeknight sports show on the dial – Monday – Friday (6-8pm). Superscoreboard has grown its audience by another 12,000 to 223,000 listeners in the last three months and now has an incredible 24.5 per cent share of the available audience – its highest ever recorded share of listening.
“Clyde2 holds the gains of last time following recent improvements in music and content, and now reaches 233,000 listeners each week, 3,000 more than last quarter. Its listening hours have stabilised and it now delivers a five per cent share of listening. With further improvements to the product in development it is projected that Clyde2 will deliver further growth over the coming years.”
Graham Bryce, managing director, Bauer Radio Scotland, said:
“We are understandably delighted that Clyde 1 has extended its lead as the number one station in Glasgow and the West and has now claimed the crown as the largest commercial radio station in Scotland.
“We are relentless in our mission to create a station that reflects the mood and lifestyles of our audience and to be part of the fabric of Glasgow and the West of Scotland.
“Over the past six months we have further refined our content, re-launching our breakfast show – Bowie at Breakfast, investing in our football output with Superscoreboard, launching major station promotions such as Every Day is Payday and bringing the biggest acts to Glasgow with Clyde 1 Live.
“It is clear this strategy is working and resonates with our listeners and our commercial partners.”
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Contact: Adele Salveta