Media Release: It’s a wheely good window display for McEwens of Perth

McEwens of Perth

MCEWENS of Perth, one of central Scotland’s leading Independent department stores – has joined forces with Cycletta Scotland to mount a wheely good window display in support of the charity cycling event which is set to ride into Perth on Sunday 15th September.

Cycletta, Panache Sports bras and charity partner Macmillan Cancer Support are now the focus of a themed window display at the McEwens Perth store which will also give local ladies the chance to win a prize package to participate in the women only cycling event which is taking place next month at Scone Palace.

Supported by Olympic Gold medallist, Victoria Pendleton (CBE), Cycletta launched in 2011 with just two events and has grown rapidly, now sporting several events in England and Wales, with the first Scottish event to be held this autumn.

Georgina Bullough, marketing director from McEwens, commented: “We are all very excited to be supporting Cycletta’s first-ever event in Scotland and are so pleased it is taking place at Scone Palace on the fabulous grounds of my ancestral family home.

“I’ve cycled around them many times as a young girl and it’s fantastic that Cycletta is making it possible for so many ladies to enjoy cycling in a safe environment as part of a bigger event and to raise some money for a very worthwhile charity.

“We really wanted to do something special to show our support and are thrilled to be giving away some great prizes to some lucky local ladies as well as helping to promote the event and getting others involved! It is going to be a really great day for everyone taking part.”

Entries are now open with the main prize including two entries for Cycletta Scotland, two Macmillan Cancer Support cycling tops and a Panache Bra each.

To enter into the competition, ladies are invited to fill in an entry leaflet in store at McEwens of Perth.

With the choice of a 20km, 45km or 63km course, women of all ages and abilities are encouraged to take on the challenge with their friends and family in aid of Macmillan Cancer Support, the event’s official charity partner.

Ahead of the cycle, children aged four – eight years-old are able to enter a fun, mini Scootathlon, which is a new addition to the Cycletta Series this year and includes scooting, cycling and running.

Registration is open for the CyclettaScotland event. For more information visit


For further information please contact:

Tricia Fox or Kirsten Dunn, Volpa

E: or

T: 01738 658187

Editor’s notes:

Cycletta 2013 Series




About Cycletta

Cycletta is a unique series of women-only, mass-participation cycle events run on safely managed roads, aimed at inspiring female cyclists. Each event hosts a 40km distance, and a longer distance which varies by event, providing a sufficient fitness challenge, whilst remaining achievable and accessible (designed to ensure participants will need to consider their general fitness, training, apparel and equipment prior to competing).

Supported by Olympic Gold medallist, Victoria Pendleton, these events align with Victoria’s commitment to inspiring British women, to take up cycling as a meaningful fitness and lifestyle pursuit, whilst also providing current cyclists with an enjoyable and friendly environment to pursue their passion.

About Macmillan Cancer Support

Macmillan Cancer Support is the lead charity partner of Cycletta.

Cancer is the toughest fight most of us will ever face. But you don’t have to go through it alone. The Macmillan team is with you every step of the way.

We are the nurses and therapists helping you through treatment. The experts on the end of the phone. The advisers telling you which benefits you’re entitled to. The volunteers giving you a hand with the everyday things. The campaigners improving cancer care. The fundraisers who make it all possible.

We are Macmillan Cancer Support.

For more information, visit or freephone 0808 808 0000 for an information pack.

About Human Race

Human Race is the UK’s largest and most diverse mass participation events company; owning and delivering over 50 events in triathlon, cycling, running, duathlon and open water swimming for over 50,000 participants of all abilities and ages each year. The highly prestigious portfolio of events includes 11 triathlons, nine cycling events, ten running events, seven open water swims, and six kid’s events.

These events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers from four to 80 through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.!/cycletta

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Contact: Tricia Fox
Phone: 01738658187