OVER a thousand people are expected to attend a YogArena launch masterclass today in Glasgow led by internationally acclaimed yoga guru, Swami Ramdev Ji (best known for popularising yoga among health conscious Indians through his mass yoga camps, TV shows and his blessing four years ago on the Island of Little Cumbrae) as part of an ambitious project to promote health and wellbeing around the world.
YogArena [www.yogarena.org] is being launched by Glasgow based charity, Patanjali Yog Peeth (UK) Trust, to promote the health benefits of yoga to audiences around the world.
The inaugural event will take place in Glasgow on Monday 23rd September at the new, multi-million pound Emirates Arena.
On the same day, Sunita Poddar, a Trustee of the Patanjali Yogpeeth (UK) Trust, will be unveiling her new book: Yoga for Children, an illustrated yoga manual for children, teachers and parents detailing postures breathing techniques and the educational benefits of yoga practice for children aged eight to 12.
The book comes in the wake of a pilot project undertaken by Sunita Poddar and her husband, in association with Glasgow City Council, to introduce Patanjali yoga practice in Scottish schools.
Book launch and media opportunity with Swami Ramdev Ji and Sunita Poddar
Date: Monday 23rd September 2013.
Time: 1615 for 1630 start – Emirates Arena Hall at the Emirates Arena, 1000 London Road, G40 3HG in Glasgow.
Interviews, filming and photograph opportunities will be available with Swami Ramdev Ji (through an interpreter), Sunita Poddar and Ms Sara Adam, head teacher at Quarry Brae Primary in Glasgow. Quarry Brae Primary children participated in the Yoga in School pilot.
Swami Ramdev Ji will demonstrate some yoga poses and some of the Glasgow school children who feature in the book, Yoga for Children, will also be present and available to demonstrate poses. Permissions have been granted for photos, interviews and filming.
NB. The YogArena masterclass will start at 1800hrs at the Emirates Arena in Glasgow. Photographers are welcome to attend for the first hour by prior arrangement but interviews will not be available.
To attend the media opportunity at 1630hrs or to seek permission to attend the early part of the masterclass (1800hrs) please arrange in advance with Jen Nash, Panache Communications tel. 07971 466220 or email firstname.lastname@example.org
Photography will be wired to picture desks the following day (Tuesday 24 Sept) by Malcolm Cochrane Photography tel. 07971 835 065. A news release will also be issued.
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