Media Release: Sally Salon Services opens new London flagship store


SALLY Salon Services celebrated the official opening of its new, flagship Oxford Street store on Thursday, 12 September with celebrity hairdresser Errol Douglas MBE and Coronation Street star, Michelle Keegan, cutting the ribbon in front of hundreds of customers.

Since opening in August, the store has already had over 5,000 customers through its doors who have enjoyed the wide range of hair, electrical and beauty products on offer, including a number of lines that weren’t previously available in SBH’s Shaftesbury Avenue store.

“We’re very excited about moving our central London flagship store to New Oxford Street. Michelle and Errol were a massive hit with our customers and helped make our launch extra special,” commented Richard Hull, managing director of Sally Salon Services UK & Ireland.

“Whilst we loved Shaftesbury Avenue, we needed a bigger home so that we could give the area’s hair and beauty professionals more of what they need. We look forward to welcoming our existing and new customers to our new store and to continuing to provide them with exceptional products and services.”

The store is at 78 New Oxford Street London, WC1A 1HB (opposite the Tony & Guy Academy), close to Tottenham Court Road tube station and just eight minutes walk from Sally Salon Services’ previous store at 81 Shaftesbury Avenue.

The new premises has two floors – one for retail and one exclusively for professional customers – as well as a mezzanine dedicated solely to electrical appliances.

The flagship store carries extended ranges, including products from Tigi, Serie Expert, Hair Do Hair Extensions, Hi-Brow, Marvelash, and a full range of hair colour essentials. Popular male grooming brands including Real Shave, Lock, Stock & Barrel, Pashana, Woody’s and Wahl Styling, and all the most popular beauty brands are also available.

About Sally:

Sally Salon Services is part of Sally Beauty Holdings Inc., which grew from one small store in 1964 in New Orleans into one of the world’s largest distributors of professional hair and beauty products, with over 4,000 stores worldwide.

The two largest trading identities in the UK and Ireland are Salon Services and Sally with a total of 253 stores (including ten franchise stores). In addition, they operate a retail brand Shear Beauty (store and salon), Salon Services rep business and Beauty Express, the UK and Ireland’s favourite hair and beauty professional mail order business.

Our offer

Customers enjoy an unparalleled range of over 8,000 carefully selected hair and beauty products sourced from the world’s leading suppliers and complemented by an extensive portfolio of exclusive brands.

Hair and beauty professionals who require specialist services have access to salon furniture sales, a business development consultancy and a bespoke training curriculum. Membership of the trade card programme provides access to trade only Salon Services stores and additional benefits as well as regular news updates and special promotions. This free programme has over 395,000 members.

The company is also a fully accredited supplier to colleges and students in the UK and Ireland.

Salon Services

Signalling a major commitment to the profession, in 2010 Salon Services created a new trade-only format for some of its stores, called Salon Services. With 76 outlets (and growing as more of its portfolio is converted) this is now the UK’s largest portfolio of stores dedicated to serving the hair and beauty professional.


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