THE latest figures released by RAJAR show Clyde 1 has retained its place as the number one commercial radio station* in Glasgow and the West of Scotland, with 572,000 listeners tuning in every week.
Begins a spokesperson: “Overall listening figures for Radio Clyde** have reached a significant 654,000 a week which is testament to the emphasis the broadcaster places on locally tailored content and engaging with its audiences through a number of media platforms.
“Clyde 1 has put in a solid performance over the last 12 months, having increased its market share from 13.8 per cent to 16.4 per cent and improving its total listening hours from 4.4 million hours to 5.1 million. The station’s ‘Bowie at Breakfast’ continues to dominate its market, reaching 335,000 in Glasgow and the West. Meanwhile, the station itself is achieving over 200,000 more listeners a week that each of its nearest rivals in the West*.
“Clyde 2 saw a particularly successful period, with the re-invigorated line-up continuing to attract new listeners. Through its improved music, content and product offering, the station is now reaching 200,000 listeners a week with 80,000 tuning in to its breakfast show.”
Graham Bryce, group managing director, Place, Northern England and Scotland, said:
“Yet again, the RAJAR figures have shown Clyde 1 to be the number one choice in Glasgow and the West of Scotland.”
“We pride ourselves on our ability to deliver the highest quality content, tailored for each specific audience and the latest increase in listeners demonstrates Clyde 1 and 2’s ongoing popularity.”
“Clyde 1 continues to dominate the breakfast show market and with other features like Superscoreboard, if offers an engaging, entertaining programme of shows which is difficult to compete with. Meanwhile, we have been delighted with the progress of Clyde 2 since being re-energised and it is quickly becoming a huge favourite amongst our target listeners.
“As well as the on-air success, we are also looking forward to this year’s Clyde 1 Live gig at the stunning new SSE Hydro arena, on 13 December, which will be a great way to end the year and start a series of celebrations to mark 40 years of Radio Clyde.”
Issued by The Big Partnership on behalf of Bauer Media Scotland:
For more information, please contact:
Duncan Fisher on 0141 333 9585 / 07749 328096
Notes to editors:
* Some stations do not cover the whole of the TSA
** Radio Clyde (Bauer Media’s Glasgow based station) comprises the combined figures of Clyde 1 and Clyde 2
Source: RAJAR / Ipsos – MORI / RSMB, period ending 15 September 2013 All stations and groups results are reported on their specified reporting period and TSA. *Not all stations in Scotland have the same TSA.
Radio Clyde is part of Bauer Media which is part of the Bauer Publishing Group following acquisition from Emap on 29 January 2008. It is home to a growing network of no.1 commercial radio stations in all major markets in the UK and the no.1 commercial broadcaster in national digital radio. Bauer Publishing Group is the largest privately owned publisher in Europe. Founded in Hamburg in 1875 by Johann Bauer and currently headed by Heinz Bauer, the group is in its fourth generation of family ownership. The Group has more than 200 magazines in 14 countries worldwide, as well as TV, Radio, Press, Printing, Mobile and Web interests across Europe.
Bauer Radio reaches almost 14.3 million listeners every week (a quarter of all adults in the UK) with 42 of the most influential radio brands across the country, providing great opportunities for any business to successfully advertise their campaign on radio. Our portfolios give marketers the freedom to create customised advertising packages utilising the individual portfolios, or a combination of both, depending on the objectives of the campaign. Brands seeking to engage and appeal to consumers emotionally will find value in the Bauer Passion Portfolio, which appeals on the basis of lifestyle choice. Alternatively, Bauer Place will offer brands the chance to engage personally with loyal, local communities in specific geographical locations.
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