Media Release: Chivas Brothers wins ROCCO award for ‘Journey to Zero Waste’

CHIVAS Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has been recognised for its green commitments with the ROCCO award for Journey to Zero Waste.

The accolade highlights the company’s pledge to send zero waste to landfill by 2015. Chivas Brothers has already made significant strides towards this goal, with a current recycling rate of 98 per cent, up from 78 per cent in 2006. This has been achieved through a reduction in packaging waste, improvements to the manufacturing process, employee awareness campaigns and events, and the replacement of standard bins with recycling bins in all areas of the business – from warehouses and distilleries to canteens and offices.

The ROCCO awards are the annual business awards of Renfrewshire Chamber of Commerce, and this year celebrated their tenth anniversary with a glittering awards dinner at the Normandy Hotel in Renfrew. This is not the first ROCCO win for Paisley-based Chivas Brothers; last year, the company won the ROCCO award for International Trade.

Chivas Brothers environment manager, Ronald Daalmans, who collected the award on behalf of the company, said: “The award recognises the hard work being done at Chivas Brothers to reduce the amount of waste we send to landfill. It is a great honour to have this acknowledged so close to home, by the Renfrewshire Chamber of Commerce.

“Our strong environmental performance could not have been achieved without a shared commitment from all employees in all areas of the business, of which we are incredibly proud. That said, we are determined to keep improving and reach our target of zero waste to landfill by 2015.”


Notes to editors:

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information:

Visit: www.chivasbrothers.com

Or contact:

Anjalee Salter

Richmond Towers Communications

Tel: 0207 388 7421

Email: chivasbrothers@rt-com.com

Jennifer Stevenson

Communications manager

Chivas Brothers

Tel: 0141 531 2526


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