Media Release: Donate, style-up, empty

The Empty Shop logo

Manchester Arndale shopping centre, 23 January – 2 February 2014

THIS Winter, Manchester is proud to announce a new and exciting charity fashion collaboration ‘The Empty Shop’.

An UK first.

‘Donate. Style-up. Empty’

Coming to the UK for the first time, January 2014 will see an award-winning open source project brought to us by homeless charity, Mustard Tree, Clarke Gough and Manchester Arndale. This innovative fashion and charity project will create a greater awareness of homelessness in the Manchester area.

‘The Empty Shop’ will stand proud within Manchester Arndale for a ten-day period. With this amazing concept, we will see the general public donate pre-loved clothes to fill up the Empty Shop.

Fashion bloggers, stylists and fashion faces will be transforming the store with show stopping looks made from the donations. Every evening, the store is emptied and the clothes go onto help those in need this winter. Then, the next day, we start over again!

The donations will be taken by the homeless charity, Mustard Tree.

They will not only be distributing the clothes across the city, but selling good quality pieces in their own stores to raise money to help fund programmes that are working directly on the causes of homelessness in Manchester.

Adrian Nottingham, CEO of Mustard Tree, said: “Mustard Tree is delighted to be participating in this innovative project. We are proud that Manchester is taking a lead in seeking to broker practical solutions and raise awareness of the plight of the increasing number of its residents facing homelessness and marginalisation.”

Throughout the ten days, not only will people be able to donate alongside famous fashion faces and fashion brands, but they can also be part of a new chapter, bringing charity and fashion together.

Launching the 23 January 2014 at 2pm – with a press, media and celebrity launch – we will see the first donations and pieces being displayed within The Empty Shop.

All core partners to the event will be present to show their support including Shop fitters, Clarke Gough, homeless charity, Mustard Tree, and Manchester Arndale. This project is supported by Manchester City Council.

For any more imagery, press information or details please contact Nicki Gillon (

For a sneak peak at the project from Loducca in São Paulo, watch this video –

Twitter: @EmptyShopMCR Facebook: /EmptyShopMCR Instagram: EmptyShopMCR

PRESS RELEASE issued by Almond Bank Communications. You too can post your story ideas for journalists (aka press or media releases), on Email for more information.

Contact: Simon Walton
Phone: 07540313018