THE second annual media conference hosted by The Scotsman will examine what the digital future might look like – as well as discussing the link between the media and Scottish identity.
Expert speakers from across the media landscape will discuss the impact of rapid change for all parts of the industry – digital, print, broadcast and PR. How are the different sectors adapting, and innovating, to ensure the future success and viability of their businesses?
Speakers at the event, sponsored for the second year by Weber Shandwick, include Jeff Moriarty, new chief digital and product officer at Johnston Press. He will outline how he plans to bring his experience at the Boston Globe and New York Times to his new role, as well as looking at global trends in digital media and the changing face of digital content.
Other speakers include BBC Scotland business editor and former newspaper executive Douglas Fraser, a fierce critic of the print media’s failure to adapt swiftly enough to change in the digital era. The shape of the future will also be addressed by Craig McGill of Weber Shandwick, who will give an overview of the move to digital across different sectors.
As the independence referendum approaches, the issue of the media and Scottish identity will also be a key theme. Professor Raymond Boyle of The University of Glasgow, will argue that the media in Scotland no longer carries a sense of national identity. The link between media, politics and identity will be developed by columnist, former newspaper editor and ex-Labour MP Brian Wilson, and a member of the Scottish Government.
One of Scotland’s best broadcasters of the generation, Sheena McDonald, will chair the conference. Other speakers include Graham Bryce of Bauer Radio and representatives from television and the PR industry.
A futurolgist will challenge all our thinking by imagining how the media landscape might look not just in the next decade, but well beyond. The event will be held in the Hawthornden Lecture Theatre at The National Galleries of Scotland on The Mound between 830am and 130pm on Wednesday 30 April.
Details of the event can be found by clicking here and a full agenda will be published soon.
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