Media Release: ibis Styles Birmingham Centre hotel completes major refurb, following rebrand

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IBIS Styles Birmingham Centre hotel has completed a comprehensive refurbishment of all its public areas following its rebranding from Holiday Inn Express Birmingham.

World leading hotel operator, Accor, recently opened the 120-room ibis Styles Birmingham Centre hotel last September.

Operated under a franchise agreement with Mitchells & Butlers, it is managed by leading global hotel management company Interstate Hotels & Resorts, which has overseen the refurbishment programme.

Robert Crook, managing director for the UK, Interstate, said: “The rebrand, together with the significant investment in refreshing and upgrading all furniture and fittings to the hotel’s public areas, has succeeded in renewing the appeal of this city centre hotel to business guests and tourists alike.

“Already there is ample evidence that the all-inclusive aspect of the ibis Styles proposition, with Wi-Fi and breakfast included in the room price, is proving attractive to our many guests.”

ibis Styles hotels enjoy greater flexibility to create individual, unique hotels, each with their own personality and distinct design.

Located on Lionel Street in the heart of Birmingham city centre, ibis Styles Birmingham Centre hotel is situated close to the city’s business and entertainment districts.

Just a short walk from Broad Street, home to the International Convention Centre as well as busy bars and restaurants, getting to ibis Styles Birmingham Centre hotel couldn’t be easier, with New Street Train Station just a ten-minute walk and Birmingham International Airport nine miles away.


Issued on behalf of Interstate by Liquorice Media for further information please call 0141 297 1699

Date: 19th March 2014

Notes to editors:

  • Interstate Hotels & Resorts is a global hotel management company with 49 hotels in the UK under franchise agreements with hotel companies including InterContinental Hotels Group, Hilton Worldwide, Accor, Wyndham and Best Western. Brands include Hotel Indigo, Holiday Inn, Holiday Inn Express, DoubleTree by Hilton, Hampton by Hilton, Ibis Styles and Days. The portfolio also comprises a number of independent hotels.

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Contact: Susan Christie
Phone: 01412971699