Media Release: Start Digital wins production contract for men’s weight loss magazine


GLASGOW-based digital publishing agency, Start Digital – specialists in magazine-style apps ­– has won the digital design and production contract for a free magazine for the UK’s 20 million overweight or obese men.

Start Digital is working with the interactive Man V Fat magazine, which is aimed at men who are fed up of being big but are put off by current fitness magazines and their obsession with six packs and triceps.

With the support of TV star chef, Jamie Oliver, Manchester-based publishing entrepreneur, Andrew Shanahan is launching it next month as a FREE interactive magazine designed for iPad and Android tablets.

Available via Newsstand and Google Play, it will feature exclusive interviews, videos and articles on how to shed pounds and live more healthily, including stories about real people overcoming weight problems.

Start Digital creative director, Yolander Yeo, said: I’ve worked with Andy before and he’s an excellent editor. We’re really excited by the design potential for this project as it offers huge scope for exploiting all the features of the tablet computer.”

Co-director, Thomas Quinn said: “Everyone seems to be talking about weight problems and healthy living right now. Digital publishing is a great way to reach male readers so we’re sure this is a title that will definitely strike a chord.”

Start Digital, founded in 2013, specialises in digital formats, offering publishers and companies a cost effective way of turning their content into high-quality digital publications, complete with interactivity and rich media content.

It has just published a magazine style app for the High School of Glasgow, and last year produced an app for award-winning photographers, Document Scotland.

Man V Fat enjoyed a successful crowdfunding campaign, raising nearly £10,000 and attracting over 1,500 subscribers.

As well as Jamie Oliver, the magazine has won the support of Men’s Health Forum, Heart UK, the Food and Drink Foundation, The British Diabetic Association and the National Obesity Forum.

Designed for the tablet, supported by subscriptions, cover price and advertising, the magazine will be packed with tips on healthy eating, exercise and looking good. Already it has picked up thousands of followers on social media.

Man V Fat publisher, Andrew Shanahan, said: “Man V Fat is a no-nonsense magazine that focuses on championing men and weight loss. Start Digital is the ideal company to create this magazine because they have an innovative, intelligent and flexible approach to digital publishing.

“We want Man V Fat to really make use of all of the different advantages that digital publishing brings so that we can tell these stories in the most engaging way possible. Start Digital are superb at helping brands do that.”

For further information please contact Thomas Quinn:

Tel: 07855 308304

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Contact: Thomas Quinn
Phone: 07855308304