Media Release: The Roving Drammolier™ showcased at VisitScotland Expo


THE Roving Drammolier™, a recently launched expert whisky service which operates a base at The Famous Grouse Experience in Crieff, made their first official Scottish appearance on the Black Watch Museum stand at VisitScotland Expo today – Scotland’s premier business to business travel trade event.

The Roving Drammolier™ role will involve travel to events all over the world, delivering expert whisky advice and personalised tasting experiences and is akin to the popular sommelier role fulfilled by top-quality restaurants. It is headed up by The Famous Grouse’s global brand ambassador, Lucy Whitehall, and the team are based at The Famous Grouse Experience in Crieff, at Scotland’s oldest working distillery: The Glenturret.

Despite its world famous heritage, Scotch Whisky has no specific term for a trained and knowledgeable whisky professional and, over the years, has relied on terms such as ‘expert’, ‘consultant’ or ‘ambassador’.

Lucy commented:

“It is a real honour for me to lead the team of Roving Drammoliers™, both as a whisky lover and as Global Brand Ambassador for The Famous Grouse – one of the world’s most popular blended whiskies.

“As Scotland’s oldest distillery, we felt it was appropriate to claim the title and establish the notion that there is such a professional and that they have as much knowledge, expertise and passion as their cousins in wine and beer.

“I’m delighted to be making my first Scottish appearance at VisitScotland Expo – it’s a great platform to showcase the best that Scotland has to offer and with 2014 being such an important year for our nation, there has already been considerable interest shown in this new service for corporate events as well as private events.”

The Roving Drammolier™ service is now available for corporate and in-house events and provides a unique whisky experience including nosing, tasting, food matching and education. Travelling to guests’ homes, businesses or events, The Roving Drammolier™ will guide participants through an exclusive whisky tasting experience which includes the history of the drink, in-depth nosing and tasting to stimulate senses, as well as tutoring in how to discover the subtle aromas and flavours of whisky. The Drammolier™ may even be able to identify the potential talents of future Master Blenders amongst the group.

Lesley Williamson, business development manager for The Famous Grouse Experience, commented:

“We are already receiving a number of enquiries for this service from major hotels and venues in the area. Lucy and her team all have specially designed uniforms, extensive expertise in whisky and, in particular, Edrington’s brand portfolio which includes; The Famous Grouse, The Glenturret, Macallan and Highland Park.

“We expect there to be considerable interest in the run up to major events like the Commonwealth Games and the forthcoming Ryder Cup 2014 where there will be strong demand for corporate entertainment options, as well as a desire to showcase Scotland’s core products to an international audience.”

Established in 1775, Glenturret Distillery is also home to The Famous Grouse Experience, the spiritual home of the one of the country’s favourite Scottish blended whiskies, The Famous Grouse. Boasting a range of tours and whisky tasting experiences, as well as an award winning interactive show. The Roving Drammolier™ extends the natural reach of the Experience beyond the walls of the distillery.


For further information on this news release, please contact Tricia Fox, Volpa, Tel: 07989 955039 or 01738 658187, Email:

About The Roving Drammolier™ Experience Who better to deliver a whisky tasting to your guests than the experts themselves? Our Roving Drammolier™ will travel to your home, business or event and guide your party through an exclusive whisky tasting experience including:

• A presentation; the history of Scotch, blending and single malt production • An in depth nosing and tasting of four carefully chosen whiskies to stimulate your senses • Explore how to distinguish the many subtle flavours and aromas found within our specially selected range of premium whiskies

Scotland’s Favourites £20.00 per person The Glenturret 10 Year Old – Highland Single Malt Whisky; The Macallan Fine Oak 10 Year Old – Speyside Single Malt Whisky; Highland Park 12 Year Old – Highland Single Malt Whisky; The Glenrothes 1998 – Speyside Single Malt Whisky

The Famous Family £20.00 per person The Famous Grouse Gold Reserve – Premium Blended Scotch Whisky; The Naked Grouse – Premium Blended Scotch Whisky; The Black Grouse – Blended Scotch Whisky; The Famous Grouse 16 Year Old (Vic Lee) – Limited Edition Blended Scotch Whisky

Master Blenders Choice £30.00 per person The Black Grouse Alpha Edition – Premium Blended Scotch Whisky; The Macallan Amber (1824 Series) – Speyside Single Malt Whisky; The Glenturret 18 Year old – Single Cask Edition Highland Single Malt Whisky; The Famous Grouse Celebration Decanter – Collectable Limited Edition Blended Scotch Whisky

We can also create a bespoke package based on a client’s own specific requirements. To book call 01764 656565 or email

About The Famous Grouse Experience • The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland (welcoming an average of 100,000 visitors every year). • The distillery offers the opportunity to learn how a single malt is made in the traditional way, as well as learning how some of the Glenturret single malt is then blended along with other grain and malt whiskies to create The Famous Grouse, the No. 1 whisky in the UK. • Opening Hours 9am – 6pm.  Three tours are currently available: The Experience Tour (includes two whisky tastes), The Seasonal Tour (includes five whisky tastes) and the Taste of Scotland Tour (includes a private whisky tasting with food). Tours start from £9.95. Children under-12 go free. The first tour is at 9.30am and last tour at 4.30pm. • For more information please visit or call 01764 656565

About The Famous Grouse ( • The Famous Grouse is the No. 1 whisky in UK and No. 4 standard blended whisky worldwide (IWSR data 2012). • The Famous Grouse has been the best-selling whisky in Scotland since 1980. • The Famous Grouse is exported to over 100 countries. • Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.

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Contact: Tricia Fox
Phone: 01738658187