Media Release: Stirling Show boosts championship prizes with support from main sponsor, Highland Wagyu


THE committee of Stirling Agricultural Show is pleased to announce that prize money for the champion beef cattle, pair and champion sheep will be significantly increased at this year’s show, thanks to main sponsorship funding from Highland Wagyu.

The aim of the boosted prize money is to attract even more people to enter the event, which is the last chance for many exhibitors to show their animals ahead of the Royal Highland Show the following week.

Held at Blackgrange Field in Stirling by kind permission of the Snowie family, the annual one-day show takes place this year on Saturday 14th June 2014 and welcomes around 2500 visitors.

Mohsin Altajir, who owns and runs pedigree beef company Highland Wagyu with his wife, Martine Chapman, in Dunblane, has provided £2,000 sponsorship funding as a main sponsor.

Said Mr Altajir: “We’re in the fortunate position of being able to offer sponsorship funding and are more than happy to support our local agricultural show, which we’re very proud of.”

The new championship prizes will award £300 to the beef cattle champion of champions and £150 to the reserve; £100 for the overall sheep champion and £50 for the reserve while the champion pair of beef cattle will win £100 with £50 going to the reserve.

Said Stirling Show chair, John Owen: “With Highland Wagyu’s support, we’re able to offer a welcome boost in prize money that we hope will encourage more exhibitors to put forward more cattle and sheep in more classes. The funding will also help with the considerable running costs of such a big event.

“We’re delighted to have Highland Wagyu on board as main sponsors – the more we can do to expand the show, the more we can help secure its long-term future.”


Notes to editor:

Picture caption: (l-r) Martine Chapman and Mohsin Altajir of Highland Wagyu present their sponsorship funding to Stirling Show Chairman John Owen and Secretary Maureen McCulloch at Blackford Farms in Dunblane.

Issued on behalf of Stirling Agricultural Show and Highland Wagyu by JK Consultancy. For further information please contact: Jenny Kumar on 07989 557198 or email

Highland Wagyu is a pedigree beef company, breeding premium Japanese Wagyu, Aberdeen Angus and Beef Shorthorn cattle with a mission to produce the best beef in the world from our 25,000-acre estate farm in Perthshire, Scotland.

Established by husband and wife, Mohsin Altajir and Martine Chapman, in 2011, our ethos of quality, respect and precision underpins everything we do. Highland Wagyu sells directly to chefs. It is the largest producer of Wagyu cattle in the UK and on course to be the biggest in Europe.

Find us online at on twitter @HighlandWagyu and on Facebook.

PRESS RELEASE issued by JK Consultancy. You too can post your story ideas for journalists (aka press or media releases), on Email for more information.

Contact: Jenny Kumar
Phone: 07989557198