WHOSE Round Glasgow, a project aimed at engaging Glasgow teenagers and young adults around the issue of alcohol consumption, is launched this week as part of a wider social marketing and alcohol awareness campaign.
Glasgow-based design studio, Snook – in partnership with NHS Greater Glasgow and Clyde and youth information and citizenship charity Young Scot – is launching a summer competition for 16-26 years-olds, focused on exploring young peoples’ perceptions of and relationship with alcohol across Glasgow.
The competition which covers four categories – including Multimedia, Product or Service, Graphics and Business or Marketing – has been developed to deepen the contribution and involvement of young people to the discussion of alcohol awareness.
The project was created further to a tender process by Glasgow-based City Alcohol, Licensing and Drugs Group, part of Glasgow’s Alcohol and Drugs Partnership.
Andy Young, creative director at Snook, today explained further the focus of the campaign. He said: “The topic of drinking is a familiar one for Glasgow.
What is different about this process is that we’ve already worked with hundreds of young people across Glasgow to shape what a successful campaign and competition might look like.
What we’re trying to achieve through this competition is to produce content created for young people by young people across Greater Glasgow and Clyde.”
For the past eight months, Snook and Young Scot have worked closely with a range of stakeholders across Glasgow including Fire Scotland, Police Scotland and licensed premises, in addition to young people from colleges, universities and youth groups, pulling together a report which supports those wishing to enter the competition, available at www.whoseroundglasgow.com.
The competition is open to 16-26 year-olds living within the Greater Glasgow and Clyde area and will run until 29th August.
Shortlisted entries will be put forward to a judging panel and the final 12 entries will be used to further promote awareness across Glasgow from September 2014 onwards. The chosen finalists will take part in an exhibition in Glasgow with the winner receiving a £1,000 cash prize.
The wider Social Marketing and Alcohol Awareness Campaign will run over two-three years, integrating a variety of marketing and media options, including but not limited to social media and mobile technologies. Allowing the target audience of 16-26 year-olds to engage with the focus of the campaign, young participants will have the chance to co-produce the design and content of future projects, while additionally influencing the delivery of media.
Those interested in entering competition must pre-register before the 1st August 2014.
For more information please visit:
Twitter: @Whose_Round #whoseround
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