Media Release: BIG launches major, new e-commerce website for The Whisky Shop

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PR and digital marketing agency, The BIG Partnership, has unveiled a luxury e-commerce website for the UK’s largest specialist whisky retailer, The Whisky Shop.

The new digital platform ( will build on the growing success of the retailer’s 22-strong network of stores.

With a clear focus on delivering a premium, highly-accessible experience for consumers, regardless of their whisky knowledge, the e-commerce site benefits from intuitive functionality and navigation.

BIG’s digital division, which is spread across the agency’s Glasgow and Dunfermline offices, designed the website to present information in an engaging and interactive format which ‘demystifies’ whisky for novices and connoisseurs alike.

Allan Barr, BIG’s head of digital, said: “Our brief was to reflect the premium nature of the UK’s largest specialist whisky retailer while at the same time ensuring it was easy-to-use for customers, no matter their current knowledge of whisky.

“Delivered effectively, e-commerce sites are a hugely valuable asset for retailers and we’re confident The Whisky Shop’s new site will play a major role in increasing awareness and generating sales.”

Populated with luxurious, magazine-style imagery and cinematic videography, the new site showcases an unrivalled range of malts and blends from around the world and contains easy-to-understand tasting notes, complemented by video tastings and online access to distillery managers.

Andrew Torrance, managing director of The Whisky Shop, said: “The team at BIG understood our vision for the new site, delivering a premium website which reflects the high quality our customers demand. We now have a web presence which takes online whisky retailing to a new level and are already seeing an uplift in sales. The website is a hugely important part of our growth strategy, helping to drive our business forward by increasing our global reach.”

The new site is the latest in an increasing flow of digital projects delivered by The BIG Partnership. In the last 12 months the agency has launched a string of new websites including Mackie’s Ice Cream and Chocolate, Flexlife, UK Steel Enterprise and Glasgow City of Science. It is currently developing another major e-commerce site for Scotland’s oldest bike shop, Dales Cycles.

The agency’s digital division expects to add significantly to its digital marketing and design teams over the next 12 months, driven by increased client demand and is currently recruiting additional developers, designers and project managers

For more information about The BIG Partnership please visit


Issued by The BIG Partnership on behalf of The BIG Partnership. For further media information, please contact Tim Malseed or Allan Barr on 0141 333 9585 / /

Notes to Editors:

The Whisky Shop

The Whisky Shop is the largest specialist whisky retailer in the UK with 22 stores nationwide and an online store at

The premium London Piccadilly flagship opened in 2012 and won the 2013 National Association of Shopfitters (NAS) Design Partnership Award for Retail.

The Whisky Shop was also crowned the Best Specialist Drinks Retailer of the Year at the Harpers Awards 2014.

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Contact: Tim Malseed