Media Release: Aberdeenshire farm shop puts breakfast top of the menu

Andrew Booth 4

A NORTH-east farm shop is preparing to shake up people’s morning routine by putting breakfast in the spotlight, as it takes part in national campaign.

The Store, in Foveran, near Ellon, which has its own farm and butchery on-site, is supporting this year’s Farmhouse Breakfast Week (25th – 31st January), organised by Home Grown Cereals Authority (HGCA) on behalf of UK cereal farmers and producers, in a bid to celebrate and promote the importance of starting the day with breakfast.

The initiative, which is fronted by celebrity chef, Phil Vickery, aims to encourage people to recognise the health benefits of eating breakfast regularly, as well as raising awareness of the wealth of breakfast produce available in the local area.

In a recent survey conducted for Breakfast week, it found that that a worrying quarter (25 per cent) of people are skipping breakfast once or more during the week, with more than one in ten (13 per cent) never eating it.

Andrew Booth, owner and managing director of The Store, said: “It is a real shame that there is still a number of people skipping breakfast, especially when you consider the number of health benefits that you can get from just one meal. Breakfast supplies essential nutrients to kick-start your metabolism and energy for your body and brain throughout the day, as well as reducing stress levels, and improving your concentration and mood, which is important for children at school or adults at work.

“As a local producer and as Scotland’s year of food and drink takes place, we feel it is important to encourage people to think about the benefits of food, and taking part in breakfast week is an excellent way to raise awareness and educate people about the importance of a healthy breakfast, whilst also promoting the fantastic local breakfast products available.”

Karen Levy of HGVA and organiser of Breakfast Week, added: “We’re delighted that The Store is helping to spread the important message about eating breakfast by taking part in Breakfast Week. Every year the campaign is getting bigger and better and businesses like The Store are vital in helping us to do this.”

The Store, which rears and sells its own produce, is only a ten-minute drive from Aberdeen, and will be running a special breakfast menu everyday throughout Breakfast Week.

Issued by Frasermedia Ltd on behalf of The Store.

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