Media Release: JoJo Maman Bébé set to open boutique at Bon Accord & St Nicholas

shop frontJoJo

ONE of the UK’s most sought-after mother and baby brands is set to arrive in Aberdeen with the launch of a new boutique at Bon Accord & St Nicholas.

JoJo Maman Bébé is scheduled to open its doors this spring in what will be the brand’s first foray into the north-east, with already established stores in Glasgow and Edinburgh completing its portfolio north of the border.

The new store, which will stock a number of JoJo Maman Bébé collections including baby, children’s wear, maternity and nursing, will also include a changing facility alongside a colouring corner to keep children entertained while shopping.

Launched 21 years ago from a tiny kitchen table, JoJo Maman Bébé now operates over 60 stores throughout the UK and is the latest addition to Bon Accord & St Nicholas’ growing range of high profile brands.

Craig Stevenson, manager of Bon Accord & St Nicholas, said: “At Bon Accord & St Nicholas, we are committed to growing the centre’s offering with the addition of new and exciting brands for the north-east and JoJo Maman Bébé really does fit this bill perfectly.

“The brand has already established itself through the rest of the UK as one of the country’s leading mother and baby retailers and we’re sure the store will be a big hit with shoppers in the north-east.

“Alongside the fantastic range of clothes and items, the independent-style boutique will also be both adult and child friendly and falls in with our own vision of creating a positive shopping experience for visitors.”

Laura Tenison, founder and managing director of JoJo, said: “We are over to moon to have finally found a good location in Aberdeen after a long four year search. We have a fantastically loyal mail order customer base in the area and know that people will travel a long way to find a JoJo store.

“Our cosy fleece lined outerwear, swim and sun ranges plus the and adorably new baby gift collection are well suited to the style conscious, yet practical, parents of Aberdeenshire. We are confident that our gorgeous new boutique will become a regular drop in for locals and a destination shop for those further afield. Aberdeen has a fantastic range of shops and we are glad to be amongst them at long last.”

The addition of the JoJo Maman Bébé brand to Bon Accord & St Nicholas follows the recent approval of planning permission to create a new leisure hub within the centres. At the core of the blueprint is a proposed 28,000 sq ft cinema complex and seven new restaurants totalling 30,000 sq ft.

The innovative design includes the creation of a new entrance from Upperkirkgate at Drum’s Lane, leading to an external courtyard and providing access to the upper level of the mall where the new leisure area would be situated. The plans work within the existing footprint of the Bon Accord mall.

Bon Accord & St Nicholas are at the heart of Aberdeen city centre’s retail sector, offering 840,000 sq ft of prime space and home to around 100 stores. Scotland’s largest Next, Aberdeen’s only Topshop and Topman standalone store as well as the City’s largest New Look and River Island are among the key retailers.

The centres, which attract an average of 270,000 visitors a week, are owned by F&C REIT and managed by specialist retail agency Savills. For further on the centres, visit

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